Sunday, August 23, 2020

Tescos strategy to attract customers

Tescos methodology to pull in clients Presentation:- There are numerous opponents of Tesco mid 1990s Tesco rivals gave extremely intense opportunity to Tesco, so on that time Tesco required a decent and recently exchanging methodology. Tesco old exchanging technique was awesome. In any case, on that time Tesco was not pulling in the clients because of terrible client administrations. In 1997 Terry Leahy Joined Tesco as a Chief Executive. Terry Leahy felt that why Tesco isn't drawing in the clients as contrast with its adversaries like Sainsburys, Asda and so on. So from that time Tesco began extra administrations to draw in the clients. These administrations are given underneath. Internet Shopping administrations Tesco web Tesco Club Card Barring the previously mentioned administrations Tesco as of late acquainted new extra administrations with pull in the clients. These administrations incorporates Tesco Banks offer the Visas, contracts, credits, Tesco Insurance, reserve funds and travel. (cn.tesco.com) Tesco Corporate Strategy may be truly significant research and study just as exceptionally expansive. This procedure draws in the client and gives hard rivalry to its opponents particularly Marks and Spencer, Sainsburys, ASDA, Morrison and so on. Now and again some Tesco rivals beat Tesco in certain fields, in this way corporate technique of Tesco constantly acquaint extra client administrations with pull in the clients against its adversaries. As per Jamier L. Scott Corporate procedure is a progression of exercises intended to improve the degree of consumer loyalty that is, the inclination that an item or administration has met the client desire (2002), In the retail business or any organization the clients are significant, pretty much every organization attempt to draw in the clients. This could be in various manners like so as to sold things, harm thing might be trade or discount with in explicit timespan with the receipt which is given to the clients at the hour of the selling things. Numerous organizations do this procedure on the client administrations work area just as certain organizations do this procedure on the ordinary work area like Tesco. Be that as it may, presently days clients are hoping for something else than such sort of administrations. As such clients want is cutting-edge client support or updated client administrations. As indicated by Berman B. Evans overhauled items and administrations make associations. Extra client care is the additional components that improve a retail technique blend (2010) Overhauled administrations are acceptable help like store climate, store area, valuing, limited time strategies and offers. Numerous enormous associations like ASDA, Tesco, Marks and Spencer and Sainsburys utilize its corporate technique to exceptional its items and administration, which is extremely useful to make a decent connection with the clients. A system is a game plan intended to accomplish a specific objective. The word technique has military implication, since it gets from the Greek word for general (Oxford Dictionary second Edition) Each organization define procedures to improve its business benefit and clients just as to advance a few items or administrations which can be pull in to their clients. Points and Objectives:- My Dissertation Topic is: How Tesco utilize its corporate system to pull in the clients against its adversaries? My region of study: Clarification of Tesco corporate technique which is utilized to make cutting-edge client administrations. To comprehend the Tesco corporate technique which is utilizing to make extra client administrations? Clarification of how Tesco corporate methodology pulls in the client by utilizing auxiliary client administrations. To comprehend the Tesco offers, merchandise, administrations and development how these are pulling in to the clients. Correlation of Tesco systems with its opponents techniques that how to pull in the clients. End. Association Overview:- Tesco is the world biggest third retail association which is situated in UK. Tesco have in excess of 440,000 representatives everywhere throughout the world and just about 3700 stores in UK just as 13 in different nations. In ongoing time Tesco opened its stores in the AMERICA, which is referred to as Fresh Easy as contrast with its universal adversary Wall Mart just as Tesco have numerous stores in Europe and Asia like Poland, Slovakia, Hungry, Turkey, Czech Republic, Republic of Ireland, China, India, Japan, South Korea, Thailand and Malaysia. MR Jack Cohen was the originator of Tesco. He began his business in 1917 as a little slow down. Tesco opened its first store in 1929 in Edgware. After that Tesco extraordinarily has built up its business in UK and around the world. Tesco acquainted numerous advancements with draw in the clients. Step by step Tesco is expanding its items and administrations to keep the client faithful, this gives however an ideal opportunity to its adversaries. Tesco is first organization which acquainted self check outs with give great client administrations. Tesco is offering numerous administrations to its client from tesco.com like home conveyance administrations and web based requesting/shopping and offer come back to the client looking like Tesco club card. Tesco utilize its corporate procedure in various manners to pull in the client. A Tesco 2009/2010 interval result is indicating that deal supported from 11.4% to 14% and benefit increment 8.6% from its unique benefit Tesco profit development rate is 9% and Earnings per share development is 9.1% which shows exceptionally solid situation of Tesco in global and national market. Writing Review:- In an association corporate procedure is the base everything being equal. Corporate procedure uncover and decides the reasons, targets, objectives and furthermore produce, polices, plans and head for accomplishing objectives. It does likewise add to make the representatives, partner, networks and clients; typically corporate methodology applies to the whole association. (Nicolai J. Foss) Corporate methodology is valuable to accomplish the objectives in a moving situation to meet the partner and market desire, while corporate technique includes making business level procedures like promoting methodologies those systems are exceptionally useful to draw in the clients. (Richard Whittington, Kevan Scholes) Promoting methodology is the most significant system which association makes from the corporate technique to draw in the client. This methodology keeps the client steadfast and comprehends the conduct of the client, for a model a client go to an electronic demonstrate space to get some electronic things, and client gets additional consideration and great help from the retailer then certainly the system of the retailer is to draw in the client. There is no uncertainty client will come back over and over and furthermore to educate different companions regarding that retailer. (TheTimes100.co.uk) The examination shows that numerous association like Parcel power, Cadburys, Argos, Tesco, Sainsburys, Marks and Spencer giving elevated level of consumer loyalty to draw in the clients. These associations pull in the client by utilizing their corporate technique to do statistical surveying. (TheTimes100.co.uk) The cutoff points between corporate technique and showcasing methodology are hazy. The principle motivation behind corporate system is to pull in and hold the clients. (Mintzberg, 1994) Advertising system the executives just as corporate procedure are significant instrument for an association to pull in the clients and keep the client steadfast against the contenders association; the two techniques bring the association into accounts remotely and inside to give additional consideration of the clients. (J. Rea, Harold Kerzner) Corporate system of any firm portrays business as indicated by the client administrations. (Levitt, 1975) Everywhere throughout the world each size of association utilize imaginative corporate technique to propel the clients. (John Toschohl) The presentation the executives remotely and inside is critical to pull in and hold the clients. Execution the board sets the target, obligations and objectives for a director. This offers authorization to the association group to do best for the fulfillment of the client. Execution the board makes significant key move like rewards, progress and preparing to improve the exhibition, such sorts of things are fundamental to help, hold and pull in the client which is advantageous for accomplishing the association objectives. The center motivation behind execution the board in an association is to give nature of client support and fulfillment just as deal with the client want and give rewards. Its viably pull in the clients by dealing with the staff. The oversight of group and responsibility may help to an association to pick up its goal and objectives; with the assistance of this an association may quantify the whole execution, accomplishment can be remunerated and recognized by utilizin g execution the executives. (Cook, S) Association can augment the fascination of client and keep the client faithful by utilizing inventive client administrations, (Danon) Corporate technique for any association assumes exceptionally true job to pull in and hold the client without client an association can't maintain the business in the market. In this way organizations develop, give great client assistance and items guide and help the client, give various sorts of blessings and motivating force these are the various methodologies which organization make to pull in and keep the client faithful. With the goal that clients are the endurance for any firm. (John A. Goodman) There are two focal point of technique which was coordinated in to one core interest. Numerous individuals are as yet discussing that how two focal point of system are extraordinary, separation methodology center around various administrations and items which firm are offering to a little gathering of clients. For the most part this technique adjusts the little firms and new contestants. as opposed to huge one. It gives items and administrations as indicated by the little gathering of client. (Philip A. Wickham) Imprints and Spencer (MS) is a retailing organization which is really situated in UK. MS direct its business survey to check its falling benefit and exchanging condition. MS altered its corporate technique to fulfill the client just as increase the c

Friday, August 21, 2020

Brotherhood in Mark Twains The Adventures of Huckleberry Finn :: Adventures Huckleberry Huck Finn Essays

Huckleberry Finn - Brotherhood   Batman and Robyn are a definitive dynamic duo...., In the novel The Adventures of Huckleberry Finn, by Mark Twain, Twain portrays a Batman and Robyn, like relationship that is shaped by two of the principle characters, Jim and Huck. Imprint Twain breathes life into the characters relationship with distinct subtleties of their mentalities and sentiments towards one another. Jim, an escaping slave, and Huck, who fakes his own demise, are on a campaign for Freedom from various individual battles. All through their excursion they experience numerous episodes that develop their relationship to turn into a loved fellowship. Imprint Twain's, The Adventures of Huckleberry Finn, uncovers Jim and Huck as people becoming together to shape a relationship which is amazingly substantial all through the novel.   Jim's relationship to Huck invests commitment, affectability, and fellowship. Jim esteems Huck as though he was his posterity, and presents Huck with the chance of considering him to be a watchman. All through the novel Jim ends up being defensive and mindful as a dad would be. Jim and Huck happen upon a skimming house vessel, where they examine the discoveries of an expire man ready, Come in, Huck, yet doan' see his face (Twain 50). Jim doesn't need Huck to gaze at the dead man's face, which is an away from of Jim protecting Huck from the unpleasant sight. This additionally demonstrates Jim is worried about Huck's reaction to the dead body and he utilizes a defensive dad depiction to show this. One increasingly critical delineation of the growing connection among Jim and Huck is the measure of feeling Jim shows when he accepts that Huck is gone until the end of time. Huck plays out a repulsive trick on Jim, by imagining that he never was isolated from him which stands out from Jim's parental air , Heart wuz mos' down and out bekase you wuz los' en I didn' k' yer no mo' what become er me en de raf (twain 86). Jim is overwhelmed with satisfaction at the site of Huck, he starts to sob. Jim feels that Huck has taken points of interest of his trust and kinship and Jim chooses to admit to Huck that he would surrender anything for him including his life, notwithstanding the way that Huck is on rival sides of society.

Friday, July 10, 2020

Writing Effective Essay Topics About Instagram

Writing Effective Essay Topics About InstagramA persuasive argumentative essay topic is a perfect fit for anyone that is looking to get their foot in the door of the best colleges and universities. If you are ever considering taking one of these essays as your way to land a great college job, here are some great reasons why you should be careful with your argumentative essay topic. Read on for some tips to avoid this problem.You want to make sure that your essay is truly argumentative. This means that it will really challenge your reader to think about what you have to say. So how do you know if your essay is going to do this? It is best to use a quick, short, and punchy argumentative essay topic about Instagram.The first thing that you need to do is to find an essay topic that is truly argumentative. The reason for this is that argumentative essay topics are more likely to move your reader to fully agree with you in their decision to accept or reject your arguments. That means that you need to get rid of the more general, average-length topics.Argumentative essay topics are usually considered to be more personal and casual than the average essay topics. It is a great idea to think about how you would like your article to sound like to the reader. Try to find an essay topic that provides you with plenty of opportunities to write something personal that will work for you in order to attract your readers.Also, it is a good idea to think about how your essay would play out in high schools and colleges. Because of this, you might want to think about using a topic that is more general and won't make your reader feel uncomfortable. This way, you can still sell yourself as someone who can deliver a persuasive essay to your reader.Finally, you need to think about how to finish up your argumentative essay topics about Instagram. You want to think about getting your essay out there as soon as possible so that you can begin networking. If you want to impress people, you n eed to do whatever it takes to get your essay out there to the best possible college and universities.The best part is that you can get advice from high school students that have taken essays at these schools before. This means that you can get advice from these graduates as well as professional advice about how to write an essay to land a job.

Wednesday, May 20, 2020

The Treatment Of Outweighing By John Donne And Shakespeare...

Hand to strange hand, lip to lip none denies, Why should they breast to breast, or thighs to thighs? (Donne, ‘Sappho to Philaenis’) Write an essay on the treatment of homoeroticism in the writing of the period. The treatment of homoeroticism is explored through the influential writings of both John Donne and Shakespeare in the Renaissance Era. Similarly, the voice of both present a scornful dismissal of the opposite sex in order to defy the typical conventions of heterosexuality. Whilst Donne explores lesbianism in his poem ‘Sappho to Philaenis’, Shakespeare reveals a hidden homosexuality in his sonnet sequence, exposed through the analysis of both his literature, and the changes made to the 1609†¦show more content†¦Donne contrasts ‘poetry’ and ‘desire’ with ‘verse’ and ‘fire’ to present parameters which display the vexed relationship between the rhetoric and the erotic. The rhyming couplets which hold this ‘desire’ and ‘fire’ metaphorically evoke both the sexual and the rhetorical. This erotic relationship is evident through Sappho’s physical description: the ‘holy fire’ is one of eternity, which cannot ‘decay’ within her heart. Ignited by eroticism, it is this fire that fuels ‘mind’s creatures’, a personification of thoughts, reflecting Sappho’s uncontrollable desire caused by the magnificence of her lover. Similar to the way Shakespeare scorns his female lover in favour of his male love in his collection of sonnets (1-†¦), Donne also depicts how his protagonist, Sappho, dismisses Phao disdainfully in favour of her relationship with Philaenis. Thus, both poets seem to respect metonymic sex instead of metaphoric intercourse. The ‘old poetic fire’ continues to enflame Sappho’s new desire. This is reiterated through Donne’s patterning, through his imagery of a candle. It is this which presents Sappho’s heart not with an image of her lover, but with ‘wax’, surrounded by ‘fire’, ignited by the passion of a woman. However, as we delve further into the poem, there is evidence of cracks which form within the relationship, which result in a sheer loss felt by Sappho. She is ‘robbed of a picture, heart and sense’, as she loses her lover, Philaenis. As she grieves, she

Wednesday, May 6, 2020

Essay Lady Macbeth, Macbeths Forceful Woman - 3061 Words

Macbeths Forceful Woman Shakespeares Macbeth presents to the audience a woman who is more man than woman. Her masculine virtues (or vices) outweigh her feminine strengths. Let us look at her character in this paper. A.C. Bradley in Shakespearean Tragedy explains wherein lies the greatness of Lady Macbeth: The greatness of Lady Macbeth lies almost wholly in courage and force of will. It is an error to regard her as remarkable on the intellectual side. In acting a part she shows immense self-control, but not much skill. Whatever may be thought of the plan of attributing the murder of Duncan to the chamberlains, to lay their bloody daggers on their pillows, as if they were determined to advertise their†¦show more content†¦Lady Macbeth is merely detested; and though the courage of Macbeth preserves some esteem, yet every reader rejoices at his fall. (133) L.C. Knights in the essay Macbeth describes the unnaturalness of Lady Macbeths words and actions: Thus the sense of the unnaturalness of evil is evoked not only be repeated explicit references (natures mischief, nature seems dead, Tis unnatural, even like the deed thats done, and so on) but by the expression of unnatural sentiments and an unnatural violence of tone in such things as Lady Macbeths invocation of the spirits who will unsex her, and her affirmation that she would murder the babe at her breast if she had sworn to do it. (95) In Macbeth as the Imitation of an Action Francis Fergusson specifies the fears within Lady Macbeth: I do not need to remind you of the great scenes preceding the murder, in which Macbeth and his Lady pull themselves together for their desperate effort. If you think over these scenes, you will notice that the Macbeths understand the action which begins here as a competition and a stunt, against reason and against nature. Lady Macbeth fears her husbands human nature, as well as her own female nature, and therefore she fears the light of reason and the common dayllight world. As for Macbeth, he knows from the first that he is engaged in an irrational stunt: I have no spur / To prick the sides of my intent, butShow MoreRelatedThe Character of Macbeth in William Shakespeares Play Essay640 Words   |  3 PagesThe Character of Macbeth in William Shakespeares Play Shakespeare’s ‘Macbeth’ is a play about murder and tragedy. When we first meet Lady Macbeth’s husband, Macbeth, we see him as a loyal and honourable man, however as we read further into the play his character changes. Macbeth says to Lady Macbeth: â€Å"False face must hide what the false heart doth know.† Macbeth creates an alter-ego to help hide the truth. 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But who is to say that a depiction is immune to change? Most will generally see the Scotswoman as a typical one-dimensional villain, but in actuality, she was a strong woman able to overcome the limitations of her gender inRead MoreEssay about Changes of Macbeth and Lady Macbeth958 Words   |  4 Pagessuggests to the reader or audience of the play Macbeth, that these two partners, Macbeth and Lady Macbeth, worked together and truly believed in the greatness of their work. This is not so. Said here in a letter from Macbeth to Lady Macbeth telling her th at the king is coming soon. There Macbeth truly feels that Lady Macbeth is his partner in all these truly great events. The letter shows us of the close relationship between Macbeth and Lady Macbeth, and shows us that the deepest secrets of the heart

Hamlet Essay About The Ghost Example For Students

Hamlet Essay About The Ghost HamletThe work that I wish to discuss is Tom Stoppards play Rosencrantz and Guildenstern are Dead as a scholarly work in regards to William Shakespeares Hamlet, which is included in Sven Birkets Literature: The Evolving Canon. I believe that the most important issues in the play are the psychological issues involved. How do two relatively unimportant characters in Shakespeares play interpret what is going on around them? What is the audiences response? What role do the Players hold in each of the two works? As an authority on Shakespearean works, I would consider Stoppards play to be very enriching in both the interpretation of Hamlet as well as the consideration of what role Hamlet plays in modern society. Aside from that, the play Rosencrantz and Guildenstern are Dead addresses issues of isolation, sanity, depression, and luck that are not necessarily supposed to be related to Hamlet. I think that looking deeply into Stoppards work will reveal many ideas about Shakespeare as well as valuable insights to the changing of the literary times. I think that Tom Stoppard intentionally related the characters of Hamlet and of Rosencrantz between the two plays. Hamlet being the serious one and Rosencrantz being the light-hearted easy going fellow. I.e.: The Life in a Box monologue, in which Rosencrantz blunders through very serious psychological issues. A deep investigation into the two works will bring out these issues, as well as many more.

Wednesday, April 22, 2020

The walking dead TV show Essay Example

The walking dead TV show Paper However, her character’s strength is effectively compromised by her childish and immature behavior when interacting with Glenn. She consistently toys with his emotions, and shifts from warm to hostile in the blink of an eye. Maggie wants Glenn when he is emotionally unavailable, yet scorns his efforts when he tries to develop a relationship with her. From ruining Glenn’s clothing to making rude jokes at his expense, Maggie is downright cruel to Glenn at times. Her hot-and-cold attitude towards Glenn enforces the stereotype of women as being selfish and immature in relationships. We will write a custom essay sample on The walking dead TV show specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The walking dead TV show specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The walking dead TV show specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Not surprisingly, the writers of â€Å"The Walking Dead† made sure to portray women as particularly immature when interacting with other women. They depict Lori as a generally unpleasant woman who doesn’t hesitate to lash out at other females on a consistent basis. Lori also becomes Andrea’s main critic, claiming that Andrea’s is not contributing to the group. Lori and Maggie also do not get along. Following a trip to the drug store in which Glenn and Maggie almost died, Maggie lashes out at Lori and claims that her selfish actions are jeopardizing other peoples’ lives. In stark contrast to the mature, reliable men who populate the series, the women in â€Å"The Walking Dead† are consistently shown as immature and selfish. The Stereotypical Unable-to-Deal-with-Grief Female The final negative stereotype given the women in â€Å"The Walking Dead† is the inability to effectively cope with pressure or grief. This weakness was particularly acute when women face the death or injury of a loved one. For example, when Amy dies, Andrea demonstrates no ability to cope with her sister’s death, choosing instead to be withdrawn and emotionally distant from the group. Similarly, when Carl, Lori’s son, becomes serious injured, Lori openly concludes that he would be better off dead. However, the writers save their most offensive depictions for Carol Peletier. Carol Peletier is one of the rare characters in â€Å"The Walking Dead† who actually benefits from the zombie apocalypse. Before the apocalypse, and for a short time thereafter, Carol was a passive victim of domestic abuse at the hands of her husband, Ed. To the writers’ credit, Ed is portrayed as a fundamentally despicable human being. In almost every scene in which he is featured, Ed is either beating Carol or emotionally abusing her. It is also hinted to that Sophia, Carol and Ed’s daughter, is a victim of Ed’s abusive nature. Fortunately for Carol and Sophia, Ed does not survive very long and perishes in a zombie attack. Once Carol is emancipated from Ed, the writers understandably depict her as passive, skittish, and generally inactive within the group. One thing that she is passionate about, however, is her daughter, Sophia. Unfortunately, toward the beginning of Season 2, Sophia is lost in the woods after being chased by a rogue zombie. Carol initially blames herself for Sophie’s disappearance, but she soon turns her anger on Rick. However, the writers make sure the viewers see Rick as a victim of Carol’s irrationality. Although Rick did nothing wrong (he directed Sophia to hide in a small crevice and not move until help came while he courageously drew the zombie away), Carol inexplicably blames him nevertheless. Once Sophia disappears, the writers portray Carol as completely shattered and unable to cope with this loss. Carol essentially shuts down, spending all of her time crying in the group’s RV and avoiding interaction with any of the group members. Even though the group maintains optimism that they will find Sophia, Carol remains depressed. Eventually, the writers allow Carol to slowly adjust to the loss of Sophia. However, they make sure Carol’s progress is limited. Indeed, apart from crying, the only tasks Carol can do are cleaning the RV and cooking a dinner for the group. Apart from these two events, Carol is entirely useless as the writers apparently believe women would be in a worldwide tragedy. As a final blow to women, once Carol discovers that Sophia has been turned into a zombie, and after Carol witnesses her daughter’s death, the writers make sure Carol becomes dependent on a man (Daryl), since they apparently believe that women have no ability to deal with loss. The writers show Carol making virtually no attempt at contributing to the group outside of doing domestic tasks. In sum, the writers make sure Carol becomes nothing more than the stereotypical unable-to-deal-with-grief female. Final Thoughts Although â€Å"The Walking Dead† is an entertaining and riveting drama, it suffers from a quite obvious case of sexism. The main female characters are written to be weak, hysterical, immature, and unstable, especially in crisis. This negative portrayal of women in â€Å"The Walking Dead† is unfortunate because the series had the potential of changing the historically negative depiction of women in media. It has long been argued that crises bring out the best and worst in us, accenting our strengths while at the same time exploiting our weaknesses. â€Å"The Walking Dead† is, by definition, the embodiment of crisis, as mankind is facing extinction. However, instead of using this ultimate crisis to recast women, the writers of â€Å"The Walking Dead† embraced historical stereotypes, in two general, consistent ways. First, the women in â€Å"The Walking Dead† are shown to be extremely emotional. This tendency to fall apart at the drop of the pin serves as the main reason that the men generally tend to leave the women out of decision-making and other stressful situations. The men go so far as to justify their actions by claiming that â€Å"the women do not want to be involved anyway. † And their reaction isn’t entirely unjustifiable. Almost all of the main females aren’t capable of handling stress; Lori is portrayed to be very difficult to get along and too headstrong, Carol is too emotionally damaged following Sophia’s situation, Andrea is not knowledgeable enough and emotionally stable, and Maggie is not mature enough. Additionally, all of the women are shown â€Å"giving up† and quitting at one point or another over the course of the series. Even Maggie, who is made out to be one of the strongest most capable women, suffers a breakdown during the final zombie battle and survives only with Glenn’s assistance. Shane, Rick, and Daryl suffer similar character trials, but none of them every throw up their hands and give up completely. This seems to be a reaction reserved for female roles. Overall, these generalizations are in line with many assumptions that males hold about women, and further the perception that although women may occasionally show signs of strength, they are not consistently stable enough to weather long periods of conflict and stress. Second, â€Å"The Walking Dead† asserts that the main obstacle facing women today are females themselves. The women in the series have a very difficult time interacting and getting along with each other. Andrea faces constant disapproval from Lori on her attempts to better herself, and most of the female camp members seem to shun Maggie, viewing and treating her as an outsider. To me, this is a sneaky, yet very damaging way of undermining female power. Asserting that women are the ones who are limiting themselves, men absolve themselves of any responsibility. The majority of anti-feminist events in â€Å"The Walking Dead† occur without the influence of men and the blame is instead placed on the shoulders of the females. Notwithstanding the disappointment I’ve felt in seeing how the writers of â€Å"The Walking Dead† have chosen to portray women, I remain somewhat hopeful that they will reverse course. The very last scenes of Season 2 revealed a hooded character wielding a katana and leading two armless zombies. Although this is not revealed explicitly to the audience, this character is Michonne, a female warrior who is quite popular within the comic book series [9]. I am hopeful that in introducing Michonne, the writers will use her as a catalyst for a more reasonable and positive portrayal of women in the series. Figure 1: Michonne (Danai Gurira) Bibliography Goldberg, Lesley. The Walking Dead Season 2 Premiere Shatters Basic Cable Ratings Records. The Hollywood Reporter. N. p. , 10/17/2011. Web. 29 Jun 2012. The Walking Dead: Season 1. Metacritic. CBS, 12/07/10. Web. 29 June 2012. http://www. metacritic. com/tv/the-walking-dead. The Walking Dead: Season 2. Metacritic. CBS, 10/04/11. Web. 29 June 2012. http://www. metacritic. com/tv/the-walking-dead/season-2. Nunn, Gary. â€Å"The Feminisation of Madness is Crazy. † The Guardian. N. p. , 3/8/12. Web. 17 Aug 2012 Relher, Andrea. 2011 Golden Globes nominations. Zap2it. Tribune Media Service, 12/14/10. Web. 29 Jun 2012. AMC Garners Six WGA Award Nominations . The Futon Critic. N. p. , 12/08/10. Web. 29 Jun 2012. Don, Katherine. Bringing Up Baby: Pregnancy (and Zombies) Are Scary on The Walking Dead. bitchmedia. N. p. , 11/23/11. Web. 29 Jun 2012. Ocasio, Anthony. ‘The Walking Dead’ Producer Responds To ‘Annoying Lori’ Critics. ScreenRant. N. p. , 3/12/12. Web. 29 Jun 2012. The 10 Worst Moms on TV. Yahoo. com. Yahoo, 5/11/12. Web. 29 Jun 2012. Ross, Dalton. The Walking Dead: Exclusive first look at Danai Gurira as fan favorite Michonne. Entertainment Weekly. N. p. , 5/23/12. Web. 29 Jun 2012.