Early Warning Systems Essay

There is a connection between delivery of service, employee training and the employees’ behavior. The research paper undertakes to find out the early warning systems used by low enforcement agencies to identify a problem police officer and to reduce citizen complains. This is a crucial research question for all law enforcement agencies and members of the public especially those in proximity to law enforcers. Background of the Research. Most law enforcement agencies do not take the public complains as an indication of needs to identify a problem police officer among them.. It may a source for need to change tact of doing things, change method or systems of identifying problem officers in the force. Early indicators for a problem officer vary from one force to another depending the nature of their work. Reporting to duty has become one of single most important indicator of a problem police officer in law enforcement agencies today. Other systems have been proposed and are in use in various agencies in various countries. If you look at our people today the majority of them have no confidence in law enforcers not because of any peculiar reasons but due to the ignoring the problem officers of the enforcers. In world today, the government has introduced a governing paper as relates to systems of identifying of problem officers. Statement of the Problem I chose to work on this question because it directly affects the performance of duties by police officers, reduces public confidence of law enforcers as well law enforcers’ confident public relations, performance and their future ambitions and targets. If a law enforcer is not performing his duties very well and his colleagues note that they may be demotivated to perform their duties while other will absent themselves from their places of work, others will get excuses of not coming to work. Therefore police officers are required to constructively work as per the required as per the rules and regulations.. This will set good goals that he is going to achieve in his lifetime. When there are early warning systems implemented it will be easier for the police officers’ to improve their performance and the level of service to the public will be highly improved. The performance level of a law enforcer can be perfect if he/she engages in on regular professional development. There is a relationship between an officer’s performance level and implemented problem identification is correlated . When an officer knows that there are systems that will identify problems among themselves they will work hard and improve their performance as well as learn new things, new concepts, gets challenges, encounters obstacles, learns how to solve his own problems, learns to be independent and all this challenges will enable the performance improve. Though these challenges an officer will be competent and learn more on his own. Objectives of the Research The answers to this question will enhance my professional knowledge and competence in many ways. As a professional I will learn early identification systems implemented by other law enforcers in identifying problem police officer and ensuring that problems are solve before they get out of hand.. I will use what I have learned from this research to advise my enforcement agency on ways to identify a problem police officer and how to go around solving the problem. I will encourage my colleagues to learn, be creative, hardworking, independent and know how to solve problems on there own without superiors interference. The answers to this question also will assist me as a professional by motivating me to ensure that my performance and that of subordinates is improved. I will be regularly counterchecking whether the subordinates have performed their duties properly, perfectly and to the required standards. If officers have not done their duties properly they will be given close check to determine problem solving techniques to use in each case. Literature Review Act Utilitarianism: Utilitarianism states that the morality of an incident is determined by its outcome. The consequence is the main element here and it should lead to ultimate pleasure according to the theory. Thus this theory depicts that the morally correct action is that whose consequence creates ultimate happiness. Act Utilitarianism is a utilitarian theory of ethics which depicts that morally right action is that which is able to produce greatest amount of happiness to greatest number of people through its consequences. This theory does not connect to general rule; instead it demands evaluation of the circumstances by the agent (Act Utilitarianism nod. ). The objection to this theory states that it is too much permissive and can justify any crime if presented with valuable consequences. Another objection is that the theory has less practical use than its theoretical depiction as most of the time we do not get enough time to predict consequences and assess the values of them. In the case given the dilemma of using deception can be resolved absolutely if thought according to Act Utilitarianism Theory. This theory says that morality of an action is determined by its consequences. In the current scenario the consequence of the child being safe can surely determine the morality of using deception. But if it is found that Sylvester is not guilty then the consequences will not be able to justify the act of using deception. Rule Utilitarianism: It is also known as Restricted or Indirect Utilitarianism. This theory deals with the correctness of the rules. It states that moral actions are that which conform to the rules leading to greatest good. The correctness of the rule is determined by the amount of good it could generate. Another variation of the theory is that practicing some rule in all instances always generate good results overall than practicing any exception. Act Utilitarianism, as opposed to Rule Utilitarianism, stresses the consequence of the action without any reference about the rule followed. The objection against this theory says that it depicts following of such rules which will surely not produce best results. Another objection is that it may depict such rules, which are best to follow, but it is clear that none will do so. It is also very difficult sometimes to differentiate this theory from Act Utilitarianism (Rule Utilitarianism n. d. ). In the present context it is clearly not possible to predict the consequences of use of deception. Thus the theory requires following the general rule of non deception to reach the consequence but it leads to the objection that following this rule may not generate the desired result. Immanuel Kant’s Theory In his theory Kant depicted that there are two aspects of reality, one as we observe it to be and the other as it really is irrespective of any conceptual framework of the observer. He also told that human being observe the world through conceptual framework and not only by the inputs from the world. He argued that causality is not something we observe in nature but it is something we insist ourselves. According to him human beings are of free will and become subject of causality when through other’s experience. Kant stated that the reasoning of human beings dictate them to perform certain actions, i. e. , human beings are guided by their rationality. One is behaving rationally when s/he is consistent. The inconsistency takes place when one’s will guides a thing to happen and not to happen. The person then needs to articulate the principle whether the action has any negative implication on the principle itself. Kant’s rationality thus believes in setting examples for others whether they should follow the principle or not. Thus Kant’s rationality rules out some actions. According to Kant’s â€Å"Hypothetical Imperatives† reasons just help securing the thing which we actually wanted. But he argued the role of reasoning is not to issue â€Å"Hypothetical Imperatives† but to ensure that human beings do not act inconsistently. According to his thought about â€Å"Duty† one should not lie no matter how necessary it is. Kant advocated that morality is the most important aspect while judging somebody’s action. The â€Å"Golden Rule of Kant† advises to act on that maxim which leads to universal law (Kant’s Theory of Ethics n. d. ). According to Kant’ Theory human beings should act rationally in such a way that the action is consistent to universal law. But using deception can not be consistent to universal law. Again he stated that one should not lie no matter what the reason is. But deception is nothing but lying. Role of reasoning is not to help to find ways according to will but to guide towards consistency. Thus the main principle of Kant’s Theory completely applies to the dilemma here about whether to lie or not and whether to act in such a way which does not support the universal law. Methodology There are two methods of research/ data collection in research papers: that is quantitative and qualitative. Quantitative method is applicable where the problem is known, the problem is based on theories and can be measured in numbers. The analysis can be done on tables, graphs, pie charts, gnat charts and other statistical theories and it relies on assumptions. There are a number of methods which are under quantitative methods. These include surveys, experiments and quasi experiment. Qualitative method is different from quantitative because it is used to measure human feelings, attitudes and perceptions. In this research question both methods will be used. This is because most data will be collected from students who will go on homework fitness and other available research work carried out from somewhere else on the topic. The problem of this research question is how and which direction the research problem will take. There is always a connection between the research from the research question and the methods or the collection tools used, since it influences the conclusions and the recommendations. Qualitative method will be used to collect the student’s opinions, attitudes, perceptions and feelings on the homework fitness. Interviews will be carried out as well as observation will be done. Quantitative method will be used in collecting actual facts in numerical at the same time; analysis of the data will be done in the form of tables, graphs and other statistical tools. The data for this research has been obtained from internet sources, books and journals. These two sources of data collections have weaknesses as described below Sources of data The data that will be used in this research will be collected from: – i. Books ii. Internet i. Books: Most of the materials to be used in this report will be collected from books. Many books have been written covering issues of students. I will collect the relevant material from books that show the relationship between students engaging in fitness homework on student’s fitness level. Books will offer me with good general information that will assist me to complete this project. Most books have bibliography from the back where more information about student’s fitness home will be obtained. ii. Internet The internet is also a very good source of data. In the internet different topics have been covered. Through the internet I will collect the relevant materials that show the relationship between students engaging in fitness home on student’s fitness level. Through the internet I will be able to get the latest journals and conference papers that cover my topic in greater depths. Through the internet I will be able also to request for more materials in the form of CDs for further reference. Through the internet I will learn more from conference papers about the relationship between students engaging in fitness homework on student fitness level. For further reference I will use the internet facilities in offloading more relevant literature form digital library. Data collection tools and methods The relevant data to be used in this research will be collected in two ways namely:- i. By use of questionnaires ii. Through Interviews. Questionnaires The data that will be used in this report will be collected through questionnaires. Questionnaire involves asking various questions from the students, parents, teachers concern the question topic. This will be used to obtain important information about the relationship between students engaging in fitness homework on student’s fitness level. This research will employ two categories of questionnaires. The first category of questionnaires will be structured or close ended. Here I will offer a list of all possible alternatives from which respondent best describes the situation. They will be in form of multiple choices. A question will be asked and below it will be a list of all possible alternatives will be provided. The advantage of using questionnaires is that most people do not want to think hard, the answers are there and the respondent cannot be intimidated. Unstructured or open ended types of questionnaires will also be employed to make this research a success. These types of questions will give the respondent freedom of response and permit an individual to respond in his or her own words. Through this type of questionnaires we will be able to get more information about relationship between students engaging in fitness homework on student’s fitness level, different from or in more detailed way than what we have. These questionnaires will be researcher administered. The researcher goes with the questionnaires himself and administers the questions by himself. Interviews The data to be used in this research will also be collected through interviews. An interview is an oral administration of questionnaire or interview schedule. It will involve a face to face encounter schedule. It will also involve a face to face encounter. This interview schedules will be in two forms, structured and structured questions or semi structural questions. Responses during interviews could be recorded either by note-taking or tape recording. Expected Result a) Keeping records of attendance of police officer to identify the lateness of police officers this will assist in ensuring police officer with problem of attendant or absenteeism have been identified and rectified. . b) Good communication system. Goo communicated systems have been used to identify police officers who have problems within the force but have resorted to report. C good disciplinary procedures have been implementing to be followed when a police officer has been found with a problem. D. sexual harassment policy has been implemented by the force and reporting procedures have been written down to ensure that the police officer whose has been sexually harassed has been reported and the matters investigated. Sexually harassment police is one of the best systems that has been implemented to help reduce of the problem E. cord of conduct for the police to be followed any police officer who does not follow the cord of ethics laid down will be said to contravene the systems that have been laid down. F. racial discrimination the police force has laid down grievance procedures to be followed in case there is racial discrimination. This is a system that is related with the other system of sexual discrimination. There is also whistle blowing police that has been laid down by police officers to detect police officers who are not working in line with the police department. Conclusion-: The implemented systems by most police force or law agencies relates to the policies that has been laid down by the police force. The policies form systems to be used to identify a problem within the force. Various policies have been emulated to include racial discrimination, sexual discrimination whistle blowing and grievance procedures. Deception among police officers will amount to failure of police officer to perform his duties. References Armstrong M. 2001. A Handbook of Human Resource Management Practice, Kogan Page Limited . Folger, R. 2001. In S. W. Gilliland, D. D. Steiner, & D. P. Skarlicki (Eds. ), Research in social issues in management: 3–31. Greenwich, CT: Information Age. Creswell, J. W. (1994). Research Design: Qualitative and Quantitative Approaches. Sage Publications: Thousand Oaks, CA. Mason, J. (1996). Qualitative Research. Thousand Oaks: Sage Publications. Mutai, B (2000) – How to write quality research proposal: a complete and simplified recipe. The Urey publications. Kathari, C . R. (2003) – Research Methodology Methods and Techniques- WISHwa Prakashan, New Delhi.

Patient Recording System Essay

The system supplies future data requirements of the Fire Service Emergency Cover (FSEC) project, Fire Control, fundamental research and development. Fire and Rescue Services (FRSs) will also be able to use this better quality data for their own purposes. The IRS will provide FRSs with a fully electronic data capture system for all incidents attended. All UK fire services will be using this system by 1 April 2009. Creation of a general-purpose medical record is one of the more difficult problems in database design. In the USA, most medical institutions have much more electronic information on a patient’s financial and insurance history than on the patient’s medical record. Financial information, like orthodox accounting information, is far easier to computerize and maintain, because the information is fairly standardized. Clinical information, by contrast, is extremely diverse. Signal and image data—X-Rays, ECGs, —requires much storage space, and is more challenging to manage. Mainstream relational database engines developed the ability to handle image data less than a decade ago, and the mainframe-style engines that run many medical database systems have lagged technologically. One well-known system has been written in assembly language for an obsolescent class of mainframes that IBM sells only to hospitals that have elected to purchase this system. CPRSs are designed to review clinical information that has been gathered through a variety of mechanisms, and to capture new information. From the perspective of review, which implies retrieval of captured data, CPRSs can retrieve data in two ways. They can show data on a single patient (specified through a patient ID) or they can be used to identify a set of patients (not known in advance) who happen to match particular demographic, diagnostic or clinical parameters. That is, retrieval can either be patient-centric or parameter-centric. Patient-centric retrieval is important for real time clinical decision support. â€Å"Real time† means that the response should be obtained within seconds (or a few minutes at the most), because the availability of current information may mean the difference between life and death. Parameter-centric retrieval, by contrast, involves processing large volumes of data: response time is not particularly critical, however, because the results are us ed for purposes like long-term planning or for research, as in retrospective studies. In general, on a single machine, it is possible to create a database design that performs either patient-centric retrieval or parameter-centric retrieval, but not both. The challenges are partly logistic and partly architectural. From the logistic viewpoint, in a system meant for real-time patient query, a giant parameter-centric query that processed half the records in the database would not be desirable because it would steal machine cycles from critical patient-centric queries. Many database operations, both business and medical, therefore periodically copy data from a â€Å"transaction† (patient-centric) database, which captures primary data, into a parameter-centric â€Å"query† database on a separate machine in order to get the best of both worlds. Some commercial patient record systems, such as the 3M Clinical Data Repository (CDR)[1] are composed of two subsystems, one that is transaction-oriented and one that is query-oriented. Patient-centric query is considered more critical for day-to-day operation, especially in smaller or non-research-oriented institutions. Many vendors therefore offer parameter-centric query facilities as an additional package separate from their base CPRS offering. We now discuss the architectural challenges, and consider why creating an institution-wide patient database poses significantly greater hurdles than creating one for a single department. During a routine check-up, a clinician goes through a standard checklist in terms of history, physical examination and laboratory investigations. When a patient has one or more symptoms suggesting illness, however, a whole series of questions are asked, and investigations performed (by a specialist if necessary), which would not be asked/performed if the patient did not have these symptoms. These are based on the suspected (or apparent) diagnosis/-es. Proformas (protocols) have been devised that simplify the patient’s workup for a general examination as well as many disease categories. The clinical parameters recorded in a given protocol have been worked out by experience over years or decades, though the types of questions asked, and the order in which they are asked, varies with the institution (or vendor package, if data capture is electronically assisted). The level of detail is often left to individual discretion: clinicians with a research interest in a particular condition will record more detail for that condition than clinicians who do not. A certain minimum set of facts must be gathered for a given condition, however, irrespective of personal or institutional preferences. The objective of a protocol is to maximize the likelihood of detection and recording of all significant findings in the limited time available. One records both positive findings as well as significant negatives (e.g., no history of alcoholism in a patient with cirrhosis). New protocols are continually evolving for emergent disease complexes such as AIDS. While protocols are typically printed out (both for the benefit of possibly inexperienced residents, and to form part of the permanent paper record), experienced clinicians often have them committed to memory. However, the difference between an average clinician and a superb one is that the latter knows when to depart from the protocol: if departure never occurred, new syndromes or disease complexes would never be discovered. In any case, the protocol is the starting point when we consider how to store information in a CPRS. This system, however, focuses on the processes by which data is stored and retrieved, rather than the ancillary functions provided by the system. The obvious approach for storing clinical data is to record each type of finding in a separate column in a table. In the simplest example of this, the so-called â€Å"flat-file† design, there is only a single value per parameter for a given patient encounter. Systems that capture standardised data related to a particular specialty (e.g., an obstetric examination, or a colonoscopy) often do this. This approach is simple for non-computer-experts to understand, and also easiest to analyse by statistics programs (which typically require flat files as input). A system that incorporates problem-specific clinical guidelines is easiest to implement with flat files, as the software engineering for data management is relatively minimal. In certain cases, an entire class of related parameters is placed in a group of columns in a separate table, with multiple sets of values. For example, laboratory information systems, which support labs that perform hundreds of kinds of tests, do not use one column for every test that is offered. Instead, for a given patient at a given instant in time, they store pairs of values consisting of a lab test ID and the value of the result for that test. Similarly for pharmacy orders, the values consist of a drug/medication ID, the preparation strength, the route, the frequency of administration, and so on. When one is likely to encounter repeated sets of values, one must generally use a more sophisticated approach to managing data, such as a relational database management system (RDBMS). Simple spreadsheet programs, by contrast, can manage flat files, though RDBMSs are also more than adequate for that purpose. The one-column-per-parameter approach, unfortunately, does not scale up when considering an institutional database that must manage data across dozens of departments, each with numerous protocols. (By contrast, the groups-of-columns approach scales well, as we shall discuss later.) The reasons for this are discussed below. One obvious problem is the sheer number of tables that must be managed. A given patient may, over time, have any combination of ailments that span specialities: cross-departmental referrals are common even for inpatient admission episodes. In most Western European countries where national-level medical records on patients go back over several decades, using such a database to answer the question, â€Å"tell me everything that has happened to this patient in forward/reverse chronological order† involves searching hundreds of protocol-specific tables, even though most patients may not have had more than a few ailments. Some clinical parameters (e.g., serum enzymes and electrolytes) are relevant to multiple specialities, and, with the one-protocol-per-table approach, they tend to be recorded redundantly in multiple tables. This violates a cardinal rule of database design: a single type of fact should be stored in a single place. If the same fact is stored in multiple places, cross-protocol analysis becomes needlessly difficult because all tables where that fact is recorded must be first tracked down. The number of tables keeps growing as new protocols are devised for emergent conditions, and the table structures must be altered if a protocol is modified in the light of medical advances. In a practical application, it is not enough merely to modify or add a table: one must alter the user interface to the tables– that is, the data-entry/browsing screens that present the protocol data. While some system maintenance is always necessary, endless redesign to keep pace with medical advances is tedious and undesirable. A simple alternative to creating hundreds of tables suggests itself. One might attempt to combine all facts applicable to a patient into a single row. Unfortunately, across all medical specialities, the number of possible types of facts runs into the hundreds of thousands. Today’s database engines permit a maximum of 256 to 1024 columns per table, and one would require hundreds of tables to allow for every possible type of fact. Further, medical data is time-stamped, i.e., the start time (and, in some cases, the end time) of patient events is important to record for the purposes of both diagnosis and management. Several facts about a patient may have a common time-stamp, e.g., serum chemistry or haematology panels, where several tests are done at a time by automated equipment, all results being stamped with the time when the patient’s blood was drawn. Even if databases did allow a potentially infinite number of columns, there would be considerable wastage of disk space, because the vast majority of columns would be inapplicable (null) for a single patient event. (Even null values use up a modest amount of space per null fact.) Some columns would be inapplicable to particular types of patients–e.g., gyn/obs facts would not apply to males. The challenges to representing institutional patient data arise from the fact that clinical data is both highly heterogeneous as well as sparse. The design solution that deals with these problems is called the entity-attribute-value (EAV) model. In this design, the parameters (attribute is a synonym of parameter) are treated as data recorded in an attribute definitions table, so that addition of new types of facts does not require database restructuring by addition of columns. Instead, more rows are added to this table. The patient data table (the EAV table) records an entity (a combination of the patient ID, clinical event, and one or more date/time stamps recording when the events recorded actually occurred), the attribute/parameter, and the associated value of that attribute. Each row of such a table stores a single fact about a patient at a particular instant in time. For example, a patient’s laboratory value may be stored as: (, 12/2/96>, serum_potassium, 4.1). Only positive or significant negative findings are recorded; nulls are not stored. Therefore, despite the extra space taken up by repetition of the entity and attribute columns for every row, the space is taken up is actually less than with a â€Å"conventional† design. Attribute-value pairs themselves are used in non-medical areas to manage extremely heterogeneous data, e.g., in Web â€Å"cookies† (text files written by a Web server to a user’s local machine when the site is being browsed), and the Microsoft Windows registries. The first major use of EAV for clinical data was in the pioneering HELP system built at LDS Hospital in Utah starting from the late 70s.[6],[7],[8] HELP originally stored all data – characters, numbers and dates– as ASCII text in a pre-relational database (ASCII, for American Standard Code for Information Interchange, is the code used by computer hardware almost universally to represent characters. The range of 256 characters is adequate to represent the character set of most European languages, but not ideographic languages such as Mandarin Chinese.) The modern version of HELP, as well as the 3M CDR, which is a commercialisation of HELP, uses a relational engine. A team at Columbia University was the first to enhance EAV design to use relational database technology. The Columbia-Presbyterian CDR,[9],[10] also separated numbers from text in separate columns. The advantage of storing numeric data as numbers instead of ASCII is that one can create useful indexes on these numbers. (Indexes are a feature of database technology that allow fast search for particular values in a table, e.g., laboratory parameters within or beyond a particular range.). When numbers are stored as ASCII text, an index on such data is useless: the text â€Å"12.5† is greater than â€Å"11000†, because it comes later in alphabetical order.) Some EAV databases therefore segregate data by data type. That is, there are separate EAV tables for short text, long text (e.g., discharge summaries), numbers, dates, and binary data (signal and image data). For every parameter, the system records its data type so that one knows where it is stored. ACT/DB,[11],[12] a sys tem for management of clinical trials data (which shares many features with CDRs) created at Yale University by a team led by this author, uses this approach. From the conceptual viewpoint (i.e., ignoring data type issues), one may therefore think of a single giant EAV table for patient data, containing one row per fact for a patient at a particular date and time. To answer the question â€Å"tell me everything that has happened to patient X†, one simply gathers all rows for this patient ID (this is a fast operation because the patient ID column is indexed), sorts them by the date/time column, and then presents this information after â€Å"joining† to the Attribute definitions table. The last operation ensures that attributes are presented to the user in ordinary language – e.g., â€Å"haemoglobin,† instead of as cryptic numerical IDs. One should mention that EAV database design has been employed primarily in medical databases because of the sheer heterogeneity of patient data. One hardly ever encounters it in â€Å"business† databases, though these will often use a restricted form of EAV termed â€Å"row modelling.† Examples of row modelling are the tables of laboratory test result and pharmacy orders, discussed earlier. Note also that most production â€Å"EAV† databases will always contain components that are designed conventionally. EAV representation is suitable only for data that is sparse and highly variable. Certain kinds of data, such as patient demographics (name, sex, birth date, address, etc.) is standardized and recorded on all patients, and therefore there is no advantage in storing it in EAV form. EAV is primarily a means of simplifying the physical schema of a database, to be used when simplification is beneficial. However, the users conceptualisethe data as being segregated into protocol-specific tables and columns. Further, external programs used for graphical presentation or data analysis always expect to receive data as one column per attribute. The conceptual schema of a database reflects the users’ perception of the data. Because it implicitly captures a significant part of the semantics of the domain being modelled, the conceptual schema is domain-specific. A user-friendly EAV system completely conceals its EAV nature from its end-users: its interface confirms to the conceptual schema and creates the illusion of conventional data organisation. From the software perspective, this implies on-the-fly transformation of EAV data into conventional structure for presentation in forms, reports or data extracts that are passed to an analytic program. Conversely, changes to data by end-users through forms must be translated back into EAV form before they are saved. To achieve this sleight-of-hand, an EAV system records the conceptual schema through metadata – â€Å"dictionary† tables whose contents describe the rest of the system. While metadata is important for any database, it is critical for an EAV system, which can seldom function without it. ACT/DB, for example, uses metadata such as the grouping of parameters into forms, their presentation to the user in a particular order, and validation checks on each parameter during data entry to automatically generate web-based data entry. The metadata architecture and the various data entry features that are supported through automatic generation are described elsewhere.[13] EAV is not a panacea. The simplicity and compactness of EAV representation is offset by a potential performance penalty compared to the equivalent conventional design. For example, the simple AND, OR and NOT operations on conventional data must be translated into the significantly less efficient set operations of Intersection, Union and Difference respectively. For queries that process potentially large amounts of data across thousands of patients, the impact may be felt in terms of increased time taken to process queries. A quantitative benchmarking study performed by the Yale group with microbiology data modelled both conventionally and in EAV form indicated that parameter-centric queries on EAV data ran anywhere from 2-12 times as slow as queries on equivalent conventional data.[14] Patient-centric queries, on the other hand, run at the same speed or even faster with EAV schemas, if the data is highly heterogeneous. We have discussed the reason for the latter. A more practical problem with parameter-centric query is that the standard user-friendly tools (such as Microsoft Access’s Visual Query-by-Example) that are used to query conventional data do not help very much for EAV data, because the physical and conceptual schemas are completely different. Complicating the issue further is that some tables in a production database are conventionally designed. Special query interfaces need to be built for such purposes. The general approach is to use metadata that knows whether a particular attribute has been stored conventionally or in EAV form: a program consults this metadata, and generates the appropriate query code in response to a user’s query. A query interface built with this approach for the ACT/DB system[12]; this is currently being ported to the Web. So far, we have discussed how EAV systems can create the illusion of conventional data organization through the use of protocol-specific forms. However, the problem of how to record information that is not in a protocol–e.g., a clinician’s impressions–has not been addressed. One way to tackle this is to create a â€Å"general-purpose† form that allows the data entry person to pick attributes (by keyword search, etc.) from the thousands of attributes within the system, and then supply the values for each. (Because the user must directly add attribute-value pairs, this form reveals the EAV nature of the system.) In practice, however, this process, which would take several seconds to half a minute to locate an individual attribute, would be far too tedious for use by a clinician. Therefore, clinical patient record systems also allow the storage of â€Å"free text† – narrative in the doctor’s own words. Such text, which is of arbitrary size, may be entered in various ways. In the past, the clinician had to compose a note comprising such text in its entirety. Today, however, â€Å"template† programs can often provide structured data entry for particular domains (such as chest X-ray interpretations). These programs will generate narrative text, including boilerplate for findings that were normal, and can greatly reduce the clinician’s workload. Many of these programs use speech recognition software, thereby improving throughput even further. Once the narrative has been recorded, it is desirable to encode the facts captured in the narrative in terms of the attributes defined within the system. (Among these attributes may be concepts derived from controlled vocabularies such as SNOMED, used by Pathologists, or ICD-9, used for disease classification by epidemiologists as well as for billing records.) The advantage of encoding is that subsequent analysis of the data becomes much simpler, because one can use a single code to record the multiple synonymous forms of a concept as encountered in narrative, e.g., hepatic/liver, kidney/renal, vomiting/emesis and so on. In many medical institutions, there are non-medical personnel who are trained to scan narrative dictated by a clinician, and identify concepts from one or more controlled vocabularies by looking up keywords. This process is extremely human intensive, and there is ongoing informatics research focused on automating part of the process. Currently, it appears that a computer program cannot replace the human component entirely. This is because certain terms can match more than one concept. For example, â€Å"anaesthesia† refers to a procedure ancillary to surgery, or to a clinical finding of loss of sensation. Disambiguation requires some degree of domain knowledge as well as knowledge of the context where the phrase was encountered. The processing of narrative text is a computer-science speciality in its own right, and a preceding article[15] has discussed it in depth. Medical knowledge-based consultation programs (â€Å"expert systems†) have always been an active area of medical informatics research, and a few of these, e.g., QMR[16],[17] have attained production-level status. A drawback of many of these programs is that they are designed to be stand-alone. While useful for assisting diagnosis or management, they have the drawback that information that may already be in the patient’s electronic record must be re-entered through a dialog between the program and the clinician. In the context of a hospital, it is desirable to implement embeddedknowledge-based systems that can act on patient data as it is being recorded or generated, rather than after the fact (when it is often too late). Such a program might, for example, detect potentially dangerous drug interactions based on a particular patient’s prescription that had just been recorded in the pharmacy component of the CPRS. Alternatively, a program might send an alert (by pager) to a clinician if a particular patient’s monitored clinical parameters deteriorated severely. The units of program code that operate on incoming patient data in real-time are called medical logic modules (MLMs), because they are used to express medical decision logic. While one could theoretically use any programming language (combined with a database access language) to express this logic, portability is an important issue: if you have spent much effort creating an MLM, you would like to share it with others. Ideally, others would not have to rewrite your MLM to run on their system, but could install and use it directly. Standardization is therefore desirable. In 1994, several CPRS researchers proposed a standard MLM language called the Arden syntax.[18],[19],[20] Arden resembles BASIC (it is designed to be easy to learn), but has several functions that are useful to express medical logic, such as the concepts of the earliest and the latest patient events. One must first implement an Arden interpreter or compiler for a particular CPRS, and then write Arden modules that will be triggered after certain events. The Arden code is translated into specific database operations on the CPRS that retrieve the appropriate patient data items, and operations implementing the logic and decision based on that data. As with any programming language, interpreter implementation is not a simple task, but it has been done for the Columbia-Presbyterian and HELP CDRs: two of the informaticians responsible for defining Arden, Profs. George Hripcsak and T. Allan Pryor, are also lead developers for these respective systems. To assist Arden implementers, the specification of version 2 of Arden, which is now a standard supported by HL7, is available on-line.[20] Arden-style MLMs, which are essentially â€Å"if-then-else† rules, are not the only way to implement embedded decision logic. In certain situations, there are sometimes more efficient ways of achieving the desired result. For example, to detect drug interactions in a pharmacy order, a program can generate all possible pairs of drugs from the list of prescribed drugs in a particular pharmacy order, and perform database lookups in a table of known interactions, where information is typically stored against a pair of drugs. (The table of interactions is typically obtained from sources such as First Data Bank.) This is a much more efficient (and more maintainable) solution than sequentially evaluating a large list of rules embodied in multiple MLMs. Nonetheless, appropriately designed MLMs can be an important part of the CPRS, and Arden deserves to become more widespread in commercial CPRSs. Its currently limited support in such systems is more due to the significant implementation effort than to any flaw in the concept of MLMs. Patient management software in a hospital is typically acquired from more than one vendor: many vendors specialize in niche markets such as picture archiving systems or laboratory information systems. The patient record is therefore often distributed across several components, and it is essential that these components be able to inter-operate with each other. Also, for various reasons, an institution may choose to switch vendors, and it is desirable that migration of existing data to another system be as painless as possible. Data exchange/migration is facilitated by standardization of data interchange between systems created by different vendors, as well as the metadata that supports system operation. Significant progress has been made on the former front. The standard formats used for the exchange of image data and non-image medical data are DICOM (Digital Imaging and Communications in Medicine) and HL-7 (Health Level 7) respectively. For example, all vendors who market digital radiography, CT or MRI devices are supposed to be able to support DICOM, irrespective of what data format their programs use internally. HL-7 is a hierarchical format that is based on a language specification syntax called ASN.1 (ASN=Abstract Syntax Notation), a standard originally created for exchange of data between libraries. HL-7’s specification is quite complex, and HL-7 is intended for computers rather than humans, to whom it can be quite cryptic. There is a move to wrap HL-7 within (or replace it with) an equivalent dialect of the more human-understandable XML (eXtended Markup Language), which has rapidly gained prominence as a data interchange standard in E-commerce and other areas. XML also has the advantage that there are a very large number of third-party XML tools available: for a vendor just entering the medical field, an interchange standard based on XML would be considerably easier to implement. CPRSs pose formidable informatics challenges, all of which have not been fully solved: many solutions devised by researchers are not always successful when implemented in production systems. An issue for further discussion is security and confidentiality of patient records. In countries such as the US where health insurers and employers can arbitrarily reject individuals with particular illnesses as posing too high a risk to be profitably insured or employed, it is important that patient information should not fall in the wrong hands. Much also depends on the code of honour of the individual clinician who is authorised to look at patient data. In their book, â€Å"Freedom at Midnight,† authors Larry Collins and Dominic Lapierre cite the example of Mohammed Ali Jinnah’s anonymous physician (supposedly Rustom Jal Vakil) who had discovered that his patient was dying of lung cancer. Had Nehru and others come to know this, they might have prolonged the partition discussions indefinitely. Because Dr. Vakil respected his patient’s confidentiality, however, world history was changed.

Antisemitism in Mein Kampf Essay

Mein Kampf is a book of two volumes authored by Adolf Hitler. The first volume was written whilst dictated to Rudolph Hess and Emile Maurice in Landsberg prison where Hitler was sentenced to following the failure of an attempted coup d’etat of the Bavarian government in 1924. Mein Kampf is significant amongst historiography as it is thought to be an insight into the mind of Adolf Hitler. This book is not only autobiographical but full of memoires and political ideologies, which have subsequently sparked debate as to whether this piece of primary historical evidence can be regarded as the blue-print for Hitler’s future ambitions. An intentionalist view by Historians’ such as Lucy Dawidowicz, argues that the Holocaust was the result of Hitler’s long term plan, whereas the functionalist perspective by Historians’ such as Christopher Browning is of the result of a competing agents within the Reich to answer the Jewish question. Chapter 11 of Mein Kampf: Nation and Race, shows to comprehend with the intentionalist interpretation that this did indeed set the foundation for Holocaust as a propaganda medium. Chapter 11 of Mein Kampf is a race rhetoric that advocates social-Darwinism in favour of the German Aryan race and even justifies war with the ‘racially lower’. This chapter refers to natural selection within humanity as the will of nature and of God. The word ‘Nature’ is emphasised being mentioned 20 times within the passage purveying it as a natural process. The mixing of genes with ‘lesser’ races are referred to as a sin against God, in which context Jews are included. Language used in this passage has been described as using metaphors to enforce racial prejudice, although evident is how the use of language has not only been used for easily digestible comparisons, but also as graphic and horrifying, such as ‘blood poisoning’ when describing breeding with a ‘weaker race’. Also described are the consequences of the integration of races and given examples of how this would be catastrophic for humanity. In regards to the book as a whole, anti-Semitism is consistent throughout Mein Kampf and is evident of Hitler’s hatred of the Jewish people, with quotes of ‘real’ Germans surviving in the war if a great number of Jews had been killed with poison gas. Mein Kampf was written at a time when Hitler was banned from public speaking. This indicates that the production of Mein Kamp as composed as a method in which Hitler could communicate with the public legitimately. Volume 2 of Mein Kamp is also said to be written in plain spoken language. This indicates it was written for all people to be able read, proving it as a propaganda tool. After Hitler’s Chancellorship in January 1933 Mein Kampf was eventually introduced into schools, placed on trains and presented to every bridal couple. The mass circulation of this book again proves only t o show it as a propaganda medium. Anti-Semitism was not unique to Mein Kampf and was a keen topic of Hitler’s in many political statements given in meetings. Hitler exclaims in September 1919 that the Jewish people are a race and not a religious community, and how this race are corrupt and disliked by a large section of ‘our people’ through emotion. A year later he states that a German citizen can only be one of German blood. As head of the Nazi party Hitler placed Joseph Goebbels as the head of Nazi propaganda, who wrote in the anti-Semitic newspaper ‘Der Angriff’ from 1926. In here is written how Jews’ are destroying the German community and how they must be removed from the community or they will ever corrupt it. Hitler’s ‘last will and testament’ written hours before his suicide tells of a hatred for Jews and also blaming the Jews for the war. These sources prove that Mein Kampf was not just a unique rant of anti-Semitism, Hitler believed in this hatred of the Jews’ evident here as early as 1919, days after his first attendance at a DAP meeting. This reinforces Mein Kampf as weapon of anti-Semitic propaganda at a time when Hitler could not address the public in person. Another element that points to this being a blue-print for the Holocaust was that Hitler wrote (or dictated) Mein Kampf with the intention of becoming a fascist style leader, but not only a leader, the chosen one and almost messiah-like. The failed Beer-Hall Putsch in Munich was directly influenced by the success of Benito Mussolini’s March on Rome which had immediately led to his appointment of Prime Minister of Italy; proving Hitler’s ambitions before he authored Mein Kampf. This shows Hitler always had the ambition of become a fascist style leader in Germany who would have had the power, with support from the nation, via propaganda, to eliminate the Jews from Germany. Although the ‘chosen one’ notion comes into play when in Mein Kampf it states that â€Å"Fate will someday gift the nation with a man endowed with the purpose of leading the nation out of a great depression and elimination of a bitter distress†. The elimination of a itter distress can only be regarded to ‘the Jewish problem’ as anti-Semitism is a recurring theme in the book, but Fate sending this man who is made for the job sounds messiah-like, which with Hitler’s proven ambition to become this leader would mean that if this propaganda was effective, he would become the ‘chosen leader’ and his book of propaganda regarding anti-Semitism and social-Darwinism would almost become a gospel. Joseph Goebbels exclaimed in 1941 that one of his notable achievements in propaganda was giving the nation complete confidence in Hitler by giving him a metaphoric halo of infallibility. An edition of Der Angriff from 1935 entitled Der Fuhrer’ by Joseph Goebbels states of how the Fuhrer is divine as â€Å"all of his actions stand under the power of a higher power† and Fate has provided the German people with Adolf Hitler. Again here it is evident of Adolf Hitler being propagandised as divine, and a divine leader would command the subordination of his subjects who would in return strive to please him. Mein Kamp is an intentional method of propaganda to be used at a time when Adolph Hitler was unable to communicate verbally with a gathering of people. Mein Kampf advocated Anti-Semitism, and Chapter 11: Nation and Race with a dramatic use of language strongly advocates social-Darwinism and justifies a war with the ‘lower races’ of peoples. Hitler always had, before and after Mein Kamp, an ambition to become a fascist style leader in which he had total control, which was propagandised during the construction of Mein Kampf as being appointed by higher powers and made out as messiah-like. This reinforces the intentionalist view of the Holocaust to be a result of Hitler’s long term plan. Historian’s in future research may want to consider the ‘divine leader’ messages propagandised by Hitler, in regards to the intentionalist/functionalist argument. This analysis of Chapter 11 of Mein Kampf has evaluated the context of the chapter within the book, the message within as well as examined the language used. The significance of the document as well as the purpose of it has been considered, as well as having reinforced a current historiographical debate.

Strategic Management Term Paper Example | Topics and Well Written Essays - 3000 words - 1

Strategic Management - Term Paper Example A structured definition of the term is provided by Ansoff and McDonnell. According to them strategic management is referred to â€Å"a systematic approach for managing strategic change which consists of positioning of the firm through strategy and capability planning and real time strategic response through issue management† (Cole, 2003). Different strategic tools like PESTEL, SWOT and Ansoff Matrix are usually used by the experts while strategically managing the operations of an organization. These tools enable the organizations to analyze their micro as well as macro environment where they are operating. Findings of such analyses have been found to be extremely helpful for the management in its decision making process. This report is comprised of a well-structured strategic analysis of Unilever which is one of the largest consumer goods manufacturing companies in the world. All the three above mentioned strategic tools are used in this report for the purpose of analyzing the operational as well as industry environment of the company. In addition to that a value chain analysis in the context of Unilever is also performed and included in this report. Before analyzing an organization and its environment it is crucial to have enough knowledge about the organization first. Considering this aspect, this report includes a brief overview of the organization i.e. Unilever and this overview can be found in the next section which is followed by all the strategic analyses. Unilever, one of the oldest and largest consumer goods manufacturing companies, has its operation in all the major markets in the world. Since 1930 the company has been taking care of people’s needs and demands regarding better foods and personal care products. According to the company, today, â€Å"160 million times a day, someone somewhere chooses a Unilever product† (Unilever-a, n.d.). The company’s 400 brands have made it an important member of millions of families

24-Hours of Listening Essay Example | Topics and Well Written Essays - 1000 words - 1

24-Hours of Listening - Essay Example Throughout the rest of the day I recorded every instance of music I heard. The following constitute a journal and reflection on my observations. As I made my way to the living room and plopped down on the couch I turned on the television. Immediately a commercial came on for a free credit report. There was a band singing a song where the harmony was ‘free credit report dot com dot com’. I noted this music in a journal for the day, as well as the two sounds I heard while still in bed. The following commercial, however, also had a song; the commercial following this commercial had another song; finally, the television show credit sequence came on and another song was running. I noted all three of these instances of music down, recognizing that tracking all instances of music during the day might be more challenging than I originally imagined. I turned the television on after a few minutes and got ready to leave for the day. As I walked outside of my apartment and onto the sidewalk two children were dancing and singing. They jumped in and out of a chalk circle, singing each time they did it. After passing the children outside I walked to my car and got in. I turned on the radio immediately and a listened to a number of songs on my way to the library. Carly Rae’s ‘Call Me Maybe’ played, then a song with the chorus ‘never never getting back together’, and then a Katy Perry song. There were a few other songs that played in the meantime. For a moment I reflected on the reason so many people listen to songs in the car. Undoubtedly they provide a calming effect. Still, I considered that in many ways they unite people. Each song expresses a certain emotion or perspective on the world and that in relating to that song the individual is engaging in a communal action. While all the cars on the road are separated by metal, glass and noise, all the drivers can

MGT 7 Assignment Example | Topics and Well Written Essays - 250 words

MGT 7 - Assignment Example In this case the firm strives to drive down cost for every single production components ranging from labour costs to sourcing of raw materials. To accomplish cost leadership the firm usually requires production on large scale so as to capitalize on â€Å"economies of scale†. Production in large scale means that the company will naturally appeal to a wider aspect of the given market. Cost leadership is therefore a wide scope strategy. A business practicing cost leadership gains competitive advantage through reduction of production costs, thus increasing profit margins on every sale since the company trusts that its trademark can control a premium price. Secondly a firm can reduce production costs and pass on the cost savings to consumers hoping to boost sales as well as market share. Examples of companies practicing cost leadership include Wal-Mart Stores which implements everyday low prices so as to attract consumers. This idea of reduced prices is aimed at providing products at cheaper rate than competition on a frequent basis as opposed to relying to sales. Thus Walmart achieves this due to its efficient supply chain in addition to its large scale. The second example of a firm using cost leadership is IKEA which is a Swedish leader in furniture making. This company provides cheap but classy furniture. IKEA manages to offer low prices by sourcing its materials in countries with low-wage as well as providing extremely simple service level. The third company utilising cost leadership is Southwest Airlines. The airline managed to provide the lowest achievable prices by becoming more effective than conventional airlines. Southwest Airlines thus minimizes the time their planes use while on tarmac so as to have them flying, thus keeping profits up. In addition, they provide very little in terms of extra thrills to their customers, but instead trickle down the

The Unification of Nature and Man in Jack Turners Metaphor of Pelicans Essay

The Unification of Nature and Man in Jack Turners Metaphor of Pelicans - Essay Example The metaphor then becomes a unification of how men naturally are, as opposed to observing these as nature that is outside of those who are observing the birds. The observations that Turner makes about the pelican are related to specific attributes and parts of the character that this bird holds and which others don’t. Turner not only uses this to imply specific aspects of the bird from the natural perspective. There is also a connection to the descriptions and the desires which the author has to have these same attributes. Turner describes specific details about the pelicans, while leaving others out, specifically to show how these relate to the natural elements of men. The first concept which shows this is when Turner tells about the pelican in flight. â€Å"So although 19,000 feet is impressive, and no one knows how high pelicans can or do fly, the most interesting question is this: What are they doing up there? Soaring. Cackling. Yes, but why? I don’t think anybody knows, and this mystery, along with inevitable speculations, are a large part why I find them so appealing†. This particular passage is one that is only describing the nature of pelicans and the high flight which they take. However, Turner grabs onto this notion as one that is filled with mystery and an attribute that no other bird has. This becomes a metaphor for what the author desires, specifically because of the appeal which he has when describing this component of the pelican. This also links to the attributes which the author believes that every human has. The mystery as well as the ideal of being able to fly to places where others can’t find the birds becomes the desire which Turner also longs for. and believes is a natural human element that all have. Another application which Turner adds in when describing the birds is with the sounds that they make. This is first described with the sound and absence of sound that the birds have when they are in breeding season or when applying this to other aspects of their natural habitat. Turner states that this is not heard as often and is difficult to observe because of the mystery of the birds and the desire to stay away from humans. There is another reference which goes beyond this to show how the pelicans are quiet and when observed have different sounds that are distinguished. Turner takes the concept of the sounds that are with the birds and relates it to another attribute that he finds appealing. â€Å"The silence of pelicans, along with their great age, contributes to their dignity† (838). These types of statements show how the natural elements of the pelican relate directly to the fascination of the author. More important , it becomes a metaphor that creates a desire in the author to be similar to the pelicans and the dignity in which they have. The Pelican as Metaphor The concept of the pelican is one which Turner changes from description into recognition that there is a reflection of the human spirit in the pelican. The attributes and the way in which the pelicans live is one which is similar to what humans long for. The metaphor becomes one of what humans long for and is a reflection of their spirit. Turner states that the pelican becomes a metaphor

Business Law - resit Coursework Example | Topics and Well Written Essays - 3000 words

Business Law - resit - Coursework Example However, Sally is concerned about the fact that Anita remains unwell very frequently which makes her scope of contribution for the overall business questionable. Sally is also concerned about the fact that owing to the health complications of Anita, a situation might arise, where the entire business will be Sally’s responsibility where she would want to take over to the entire business by paying off Anita. Partnership law of United Kingdom Partnership in business is commonly known as the relationship between two people or a group of people who view to work together under one name with the intention to earning maximum profit. According to the s. 25 & s. 26 Vict.Ch.89 of the Partnership Act 1890 of UK, people involved in a partnership are deemed as jointly accountable for the failure as well as the success of the business as both of them own the common property. Furthermore, the law also suggests that, at the least two people or group would be required to form a partnership agre ement1. a) As depicted in the given case referral, both Sally and Anita are eager to work together as a combined unit. The underlying motive of Sally is to obtain competitive advantages in the local market. However, the motive of Anita was to continue obtaining profits, by mitigating her limitation of poor health. Here, neither of the parties has invested any significance towards investments made to the business. In this regard, section 24 of the UK Partnership Act 1890 depicts that when two individuals or companies are engaged in any partnership, they invest equal amount to the overall business whereby the profits or losses resulting from their operations will also be shared equally. Since both Sally and Anita are assumed to invest equally in the business, they are also liable to share the outcomes of the business equally. Furthermore, section 24 of the Partnership Act 1890 also depicts that owing to similar contributions in the form of capital to the business, either companies or individuals involved in the partnership will equally take part in the management of the business, including all the ordinary matters linked with the company operations. Contextually, both Sally and Anita will need to share the responsibilities of the business equally owing to the section 24 of the Partnership Act 1890. In precise, it can be stated that remuneration and work responsibility of both the parties will be equal in accordance to their inputs in the combines operation of both the businesses2. Furthermore, Sally is also concerned about the frequent health complications of Anita. Owing to this aspect, it is evident that Sally will need to provide greater inputs to the business as compared to Anita, owing to Anita’s health problems and consequently, Anita’s share shall logically remain limited or lower than that obtainable by Sally. In such situations, where the partners involved in the business are recognised to fail in actively contributing towards the organiza tional success and are thereby termed as ‘sleeping partners’. According to the Limited Partnerships Act 1907 of the UK, sleeping partners will be only being liable to get profits for the amounts they have invested in the business. In this regard, Anita will be eligible to realise a marginal amount from the profit of the business, whereas Sally, owing to her greater contribution towards the management of the business, will be liable to obtain a larger section of the profit of the

Alternative hypothesis or testable hypothesis Essay

Alternative hypothesis or testable hypothesis - Essay Example Testing of hypothesis involves the precautious formation of two assertions. These assertions are the alternative hypothesis and null hypothesis. The null hypothesis states that there are no observed effects for the experiment conducted. In a mathematical interpretation of this hypothesis, the researcher uses an equal sign to indicate no relationship. This hypothesis is signified by H0. It is the hypothesis that the researcher aims at changing by testing the alternative hypothesis1. On the other hand, the alternative hypothesis reflects that there can be an observed effect in a research experiment. It is also the experimental hypothesis. In this mathematical computation, there is the use of inequality symbol that indicates there is a relationship between the research variables2. Either, H1 or Ha signifies the hypothesis. Therefore, the alternative hypothesis is the hypothesis used in testing hypothesis that is contrary to the null hypothesis. It is usually perceived to be the observed effect after the research process.3 Alternative hypothesis H1 There is a significant relationship between people’s attitudes and the American democracy. H2 There is a significant relationship between democracy and the doctrine of the sovereignty of the people in American democracy. H3 There is a significant relationship between democracy and Despotism 3. H4 There is a significant relationship between democracy and individualism in America.... H2 There is a significant relationship between democracy and the doctrine of the sovereignty of people in American. H0 There is no significant relationship between democracy and Despotism5. H3 There is a significant relationship between democracy and Despotism Ho There is no significant relationship between democracy and individualism in America. H4 There is a significant relationship between democracy and individualism in America. It is important for the researcher to understand that the alternative hypothesis and null hypothesis in reference to the population values, and not perceived statistics. Data can be obtained through descriptive surveys by the use of questionnaires and interviews that will present people’s opinions and attitudes towards democracy.5The test will be conducted using the Z scores where, the researchers will use the z statistics or score to observed the mean obtained from the sample and the mean obtained from the entire population signified by the symbol ?06. The next step after the z statistics is determining the p value, and this is calculated through converting the test value to a conditional probability known as a P-value. This value answers the question whether the null hypotheses statement are true and the probability of observing obtained current dada or the observed data was more extreme7. A small P-value indicates that the null hypothesis was not true and a big P-value indicates that the null hypothesis is correct and that it should not be rejected. The use of significance level in this case indicates that the observed difference is not because of chance. The P-value of an alternative hypothesis is the possibility of obtaining a value of the analysis measurement as extreme than that experimental by chance, in case

Courtship Of Mr Lyon and Wolf Alice Comparison Essay Essay Example for Free

Courtship Of Mr Lyon and Wolf Alice Comparison Essay Essay Extract: The Courtship of Mr Lyon from the voice that seemed to issue from a care full of echoes to he went on all fours. Using this extract as your starting point and this reference to one other story of your choice, you should: -Explore Carters manipulation of language to develop the voice of the lion and the reaction of the girl to it. -Examine how Carter exploits the voices of her characters in both stories to comment on attitudes towards characters that are different. The Courtship of Mr Lyon loosely refers to the main storyline presented with the fairytale; The Beauty and The Beast. It is heavily feminine and throughout strives for the equality between men and women, despite their potential othernesss. Combined with Wolf Alice, loosely based on Lewis Carrolls: Alice through the Looking Glass, Carter uses a variety of linguistics and literary techniques in order to communicate a strong sense of voice to the reader. Developing this, then enables Carter to manipulate language to suggest the reactions and relationships between characters within both stories. Throughout the extract, Carter uses a third person omniscient narrative in order to create a sense of separation from events, potentially mimicking the attitudes of society. In general those who tend to stick out are ignored, abandoned and shunned. The use of this narrative choice enables readers to be faced with the reality of their actions and encourage them to change their views. Beauty exists within days of pastel-coloured idleness, a sense of boredom reinforced by the use of soft sounding constanants and open vowels. The choice of these lexis help to suggest details regarding Beautys persona, a passive character, innocent and submissive, unable to make her own decisions, reflecting historical context, many women were considered to occupy this role within Carters writing time. With, a kind of halo the Beast appears almost saintly, providing a distraction from Beautys monotonous existence. This also suggests the Beast is the authoritative figure within the relationship, Beauty possesses somewhat of awe towards him. However, the distinct lexical choice kind suggests the Beast is not entirely what he seems, his sense of otherness never able to leave him totally. The Beast appears to hold the position of authority between himself and Beauty; he was irradiated foregrounding the anaphoric references he, highlighting the importance the Beast possesses. A strong sense of the voice of the lion is created through the Beast forc(ing) himself to master his shyness revealing feelings the Beast possesses, through a internal third person narration. However, unlike Beauty, who is unable to defeat the small talk (that) turned to dust in her mouth, the Beast overcomes his sense of fear, yet again suggesting he is stronger than Beauty, a strong sense of character and voice created through repeated reinforcing of the character of the Beast. He can relate to Beauty, (gazing) at her with green, inscrutable eyes, he is able to understand that she needs to see herself different, shake off the societal constraints she has become conditioned to obey. Beauty is submissive, no longer shying away from the Beast, she has come to accept the Beasts otherness much more, and realises her potential, of which he has created. Beauty sees her face as if it were a bud, suggesting her potential, she needs to grow and mature, with her stark realisation; all he is doing is kissing my hands, reinforcing how far Beauty has already progressed, as at the start, she is afraid to acknowledge the Beasts existence. Earlier in the story, when Beauty first enters the Beasts castle, her father is attacked by the Beast, who shook him until his teeth rattled and yapped distractedly after. Although these actions are not that expected from a normal member of society, and suggest the Beast possesses very little humanity at that moment, the humorous nature of the phrases suggest that the Beast may not be as frightening as initially thought, hinting to the reader foreshadowing, already actions of the Beast are not all as they appear. The Beast sees the absolute sweetness of Beauty, an ambiguous syntactic parallel, suggesting to the reader that not only the Beast, but Beauty too possesses otherness, as her beauty, who looked as if she had been carved out of a single pearl hinders her development, she is treated as a possession, and has very little idea how to interact with humans alongside her in society. Within Wolf Alice, a third person restricted narrative is used to emphasise the central characters sense of otherness within the story. Described as a ragged girl, with a panting tongue that runs on all fours, Wolf Alice is introduced as different from the rest of the society. The voice of the narrator stating her pace is not our pace. The inclusive audience address of our perhaps suggesting, similar to within The Courtship Of Mr Lyon, that society wishes to separate themselves from people that appear different, or unique, a belief that Carter wishes to challenge, emphasised by the phrase; she was lonely enough. However, the repetition of the lexis pace may suggest similarities between Wolf Alice and the rest of society, even though different, there are similarities also, Wolf Alice is not entirely different. The Nuns, supposedly religious and accepting, poured water over her, poked her with sticks to rouse her. Evidently, these are against Wolf Alices otherness, containing within them the views of the entire society. However, Carter may also be using the Nuns as an alternative, additional message, that religion too is deteriorating. Throughout The Courtship of Mr Lyon, the idea of eyes is repeated frequently. A symbol of understanding and potential, as if her eyes the Beast is able to see the possibilities Beauty contains and wishes her to encourage her character to blossom. Earlier in the story, Beauty finds the Beasts bewildering difference from herself almost intolerable, she focuses only on the differences between themselves, and has a lack of understanding and appreciation. The progression Beauty has made in accepting others differences is highlighted as the stiff bristle of (the Beasts) muzzle graze on her lap, and Beauty does not retreat. Within the Beasts eyes, she saw herself repeated twice possibly showing Beautys realisation. She is now able to see how she is viewed by society, as well as the changes she has made herself. She is no longer shallow or possesses appearance-dominated beliefs. Beauty is amazed at how is was that she had never noticed before that his agate eyes were equipped with lids like those of a man, she has finally come to accept both her own and the Beasts otherness, and is content and comfortable with herself. It was no longer a lion in her arms but a man, concludes the main idea of the story, both Beauty and the Beast have found themselves and are comfortable, despite the reactions and isolation they experience from society. They are happy together and become one, the idea highlighted with the tense change of the last syntax, the present tense suggesting a continuation, suggesting this occurs in the present, and should continue, an idea which resonates within the readers mind. Finally, the Duke too, within Wolf Alice has differences and repulses society; his thin legs scabbed with old scars where thorns scored his pelt. Society too has hate for him, he is an outcast, much like Wolf Alice. Old scars suggest previous encounters with society, their macabre actions, wounding the Duke. Carter is challenging the reader, just because actions are completed by the masses, does it make them right? The Duke sees, nowhere a reflection of himself. He has retreated from society, he does not accept his character, further emphasised by his separation from society, living on his own in a gloomy mansion. Potential fear the villagers have towards the Duke is highlighted within the humorous euphemism lupine fiestas, perhaps suggesting that the readers do not want to accept responsibility for the actions they have performed which have driven the Duke to be so un-human. The repeated capitalisation of Duke also suggesting respect, if not fear, towards the strong, seemingly soulless character. If they had been accepting and nurturing, the Duke may have been able to blossom and progress, yet their harsh, judgemental actions have secluded the Duke, leading him to live a primal life, no conscious present. However, throughout the story, Wolf Alice grows and matures from a child to a woman, gradually developing human-like characteristics, such as the need for hygiene, looking for rags to sop the blood up. After meeting the Duke, Wolf Alice continues to progress and encourages the Duke to do so too. Finally, as if brought into being by her soft, moist, gentle tongue the face of the Duke appears in the mirror. The ideas of the story concluded, similar to The Courtship Of Mr Lyon, Wolf Alice and the Duke both accept their otherness, and encourage the other to do so. All are able to find happiness and live contently despite the views society may possess. Carter is suggesting that feminism does not mean a dominating sex, but equality between them, as each is equal within creation. In conclusion Carters use of literary and linguistic techniques successfully portray the sense of voice and the reactions of characters within both stories to the idea of otherness. Her final ideas are concluded well within both stories, creating a clear message which resonates and questions the reader, encouraging them to consider their actions within a modern-day society.

Customer Analysis of the Airline Industry

Customer Analysis of the Airline Industry Introduction: In the highly competitive airline industry, customers become the most important factor of the whole producing process. Besides flight safety, enhancing service quality, and therefore customer satisfaction, is the most crucial strategies of the airlines (Fried, 1989; Gardner, 2004; Zaid, 1995). Customer complaints serve as a critical dimension of service quality and customer satisfaction. Both the great affect that complaint handling has on customer retention and the beneficial usage of complaint information for service quality improvements have been widely recognized by the airlines and evaluative institutions (Strauss Schoeler, 2004). Complaint management continues to be a focal point of research as more companies have become convinced that defensive marketing is a highly profitable endeavor (Davidow, 2003). Customer complaints provide organizations with an opportunity to rectify their mistakes, retain dissatisfied consumers, and influence consumers’ future attitudes and behavior (Estelami, 1999). There is much empirical evidence showing that the complaint satisfaction with a company’s response has an enormous impact on customers’ future behavior (Stauss, 2002). Therefore if the customer relation department is doing the job effectively and getting complains from customers it can be used a tool to make improvements in the company as their feedback will tell the airlines where there are lacking and how they can improve. So it will just not increase customer satisfaction but also the loyalty and the profit for airline as customers will like to use the services again and again. These days Airlines are in fierce competition with each other and they are trying to gain each others market share by using different strategies some are giving cheap tickets some are giving extra weight and so forth. The point here is no matter what strategies airlines are using the thing that matters is if they are satisfying the customers or not. Getting market share from other airlines might be easy but retaining that share is very difficult to retain. Nowadays people are highly price sensitive and they will switch the airlines for a minor difference too. So now the airlines really have to work on something so that they can retain the customer while satisfying them too. In Pakistan there wasn’t any survey which was precisely on Airline industry. So that is why this topic was chosen so as to provide better insight in this industry regarding the customer satisfaction. The Airlines really have to do something extra to attract more and more customers as the biggest problem airlines are facing are the economic problems like fuel prices and very tough competition from other carriers and getting very strict regulations from governments. The airlines have to develop new ways to attract the customers those days are long gone when airlines could charge as much as they want because of many new competitors now they can’t do that. After 9/11 the whole industry saw a major sets backs and increased fuel prices and security conditions were totally changed since then. The industry was facing setback economically and viably. They had to improve their operations so as to reduce as much costs as they can as they fixed costs were going sky high and it was getting very hard for the airlines to operate in such environment. While reducing costs they cannot ignore customers as they are the one who are getting them revenues. The Airlines have made their operations better so they were able to reduce operational costs and can give better fares with respect to other airlines. Airlines have started customer relationship programs so as to have better relations with customers so they can travel on the same airline again and again. But there were many airlines that went bankrupt because of high operational costs and low revenues even majors airlines were failed to make profits after 9/11. During the last eight years there were many airlines who ceased there operations mainly due to revenues and there were many airlines who are going in loss or hardly on break up. Due to this there were many mergers in the airlines too. All this happened due to the economic conditions across the world. It is worth mentioning here that air traffic has increase many times but still airlines are not making very high profits. It is all due to very high operating costs and due to security conditions. The losses faced by airline industry is also caused by many low cost carriers which are not giving other benefits and just taking from places to places and many travelers prefer to save on tickets. The security conditions has forced many airlines to step up their operations and make sure of the safety of passengers which has ultimately increased the fixed costs but in return they are giving complete satisfaction to passenger while providing safe journey. The passenger’s satisfaction differs from person to person some want more off board facilities some want onboard some like extra luggage some are satisfied with good food. Now the question arises here how an airline can satisfy so many people. This is the reason this research has been conducted to get a better insight of the customers that what customers are expecting and what airlines are giving them. The gap will tell us where airlines are lacking and how they can give better services to customers with better fares. The Main Hypothesis for the thesis is: Airlines with higher satisfied customers are getting more passengers. The Sub hypotheses are following. 1. Reliability Airlines with higher Reliability are getting more passengers. 2. Responsiveness Airlines with higher Responsiveness are getting more passengers. 3. Assurance Airlines with higher Assurance are getting more passengers. 4. Empathy Airlines with higher Empathy are getting more passengers. 5. Tangibility Airlines with higher Tangibility are getting more passengers. Literature Review Everyone knows what satisfaction is, until asked to give a definition. Then it seems nobody knows [Richard Oliver 1997]. He is expert and long time research writer and researcher on customer satisfaction. The definition of customer satisfaction is â€Å"Satisfaction is the consumer’s fulfillment response. It is a judgment that a product or services feature, or the product or service itself, provides a pleasurable level of consumption-related fulfillment† [Richard Oliver 1997]. Customer satisfaction can differ from person to person and product to product. But generally if the product has at least met the needs of the consumer then it will be customer satisfaction. Incase it failed to meet the minimum expectation then it will be turned into dissatisfaction. Tolman (1932) was the first person to use the term expectation in the context of behaviour. In general terms, expectations borrow from Tolman’s expectancy theory whereby, subsequent to learning, people actualize or ward off potential consequences of their actions. Pretrial beliefs about a product (Olson Dover, 1979) that serve as standards or reference points against which product performance is judged (Zeithaml, 1993) is a commonly used definition of expectations that draws from Tolmans original conceptualization. Customer satisfaction is measured in a given reference of time. So with due respect of time even it changes so as the satisfaction level. It changes from time to time and factor to factor as it is a dynamic process. In highly involvement decisions it is very important to meet the satisfaction level. If it failed to meet the expected level then the companies will loose the customer. As there won’t be any second chance. The key to provide the excellent service is in understanding the customer expectation [Parasuraman, Berry, Zeithaml, 1991b, p. 39). Expectations play a role in the formation of satisfaction and service quality through the expectancy disconfirmation paradigm (Oliver, 1980, 1993, 1997; Tse Wilton. 1988), and the gap model (Parasuraman, Zeithaml, Berry, 1985) respectively.  Satisfaction and perceived quality result from a comparison of the level of performance perceived and the level of performance expected by the consumer. In this so competitive industry such as airline industry nowadays the airlines are meeting with very harsh realities first of fuel prices going sky high making there fixed costs sky high as well. Then due to high fares passengers are switching the airlines for any extra favors. Due to this many airlines went bankrupt as they couldn’t even have breakeven. That is why nowadays low budget airlines are making more profits then big airlines because of low fares. But it is just not fare which makes them change the airline. There are many other factors involved other then just fare. They need to even meet certain level of expectations. In the customer satisfaction, expectations are treated as predictions made by customers about what is likely to happen during a service encounter. Such expectations correspond to what the service will be like (Oliver, 1997; Zeithaml et al, 1993). Oliver defines expectations as predictions, sometimes stated as probabilities or likelihoods, of attribute or product performance at a specific performance level. Miller (1977) called this standard the expected standard, which is the result of a probability estimate. American Society for Quality told in a report that recently the troubles that airline industry are facing are, flights are getting delayed, overbooked and sometimes even cancel and due to that passengers are getting worked up are losing patience. The level of satisfaction is on the decrease and will continue to decrease. The airline industry analysts are expecting that the situation is going to get bad or even worst before it will get better. The American Customer Satisfaction Index score for industry in the first three months of 2007 was about three percent lower to 2006 score and it is 63 on 100 scale.   Satisfaction with constituent elements is particularly important in a service setting because customers are involved in the service process. Thus services are necessarily experiences, and as a result, customers rely on multiple indicators of service quality to evaluate overall satisfaction with the service (Bitner, 1990; Zeithamel 1990; Mittal, V., P. Kumar, and M. Tsirors 1989). Peripheral attributes are further distinguished as physical attributes, the choice of features and amenities that are included in the service concept, and interaction attributes, the way that service employees Interact with customers in the service delivery system. The importance of a particular attribute in the service concept is derived from the sensitivity of overall satisfaction to changes in satisfaction with the particular element (Kamakura et al. 2002). Customer satisfaction is desired because of its role in the service value profit chain in producing a stream of revenues that is resilient to competition and obtained at lower long run cost (Heskett et al., 1997). Research shows that irrespective of the outcome of the service encounter i.e., performance on core attributes, peripheral attributes both physical and interactional can independently affect customer satisfaction (Bitner, 1990) Taking quality and customer satisfaction into consideration, the airlines can improve their customer service and airline operations in a lot of ways. It will take sometime to apply better strategies to make the daily operations run smoothers and more effectively, but if you start implementing the better strategies and user friendly processes to improve passenger assistance and customer service it will give you a very good idea and plan what are the possible problems customers are facing and through which strategies can be adopted to prevent such problems in future. The service marketing literature discriminates among elements of the service concept. Some elements core attributes define the basic service being provided, while other elements, termed peripheral attributes specify the distinctive manner in which the service is delivered (Gronroos, 1990; Booms and Bitner, 1990). One of the leading reasons for customers loosing patience and showing dissatisfaction with the airlines is late departures or cancellations of flights. Customers just want to go from origin to destination on time but they are unable to trust the airlines with this issue. People are pointing fingers to different issues but no one is ready to accept the responsibility for flights late departure or arrival. It is because of number of reasons like bad weather; Aircrafts have to wait in sky to land at airports due to heavy traffic. Then maintenance problems of engines and fuselage, airport operations and ATC problems are some of the examples which make the flight difficult to depart or arrive on time. Even though all these arguments are valid and legitimate but still customers are not ready to relax. It has been found that airlines have no reason to improve the effectiveness and quality of their operations, since all airlines think and believe that they all are facing the same problems and no one is worst then anyone else. So when customers feel dissatisfied with a certain airline. They will travel on a different airline next time it will happen again and then again they will retry a new but how long they will keep on changing and ultimately they will feel all airlines are handling the customers in a same manner and eventually they will travel on same airline on which they traveled for first time. This is not necessarily true. TARP research indicates a passenger who files complain is thirty percent more loyal than a noncompliant and fifty percent more loyal than a dissatisfied complainant. Nowadays customers are not complaining much than they did a decade ago when half of the passengers will complain least once. Today, the rates of complaints even for big problems with serious consequences are not much and it is about 20%. Now hardly one percent customer’s complaints to the airline that too which are serious in nature. This is one of the major problems for airlines because when passengers will not file complaints then airlines will not know the problems which are faced by passengers during flight or even before or after flight. The fault here is not entirely on customers but on airlines more then customers but they are so hopeless that they think it is more of wastage of time. So airlines need to assure people that their complaints will be solved as soon as possible and it will not happen again. They need to inform the customers after it is resolved but how many airlines do that? Hardly a few, When customers will feel that airline wants to work on the problems and their problems will be solved only then they will start complaining and it is just not that problem they tell it is a whole new gateway to success because solving the complains means better satisfactions that will result in more revenue with good will. Airline Managers should not assume that if the customers are not reporting the problems or complaints it means they are not having any problems and customers are satisfied with the service. In fact it is the total opposite which is passengers are now so hopeless that they have assumed that even complaining wont help them either, so they don’t care to file a complaint. The expectations of the passengers have been decreased to such a point that they don’t expect the airlines will do anything to satisfy there customers. The airline staff that comes in direct contact with passengers on daily basis must understand and try to solve their problem as soon as they can. This is especially true for the channels in service industry and point where customers interact with employees working in customer relation department who are there to resolve customer complaints. In the situation which we are discussing, empathy has these things to be friendly, understand customer’s feelings,, Showing care to solve the problems and making sure to meet his needs, Make the customers feel that their concern is valid, and when in problem, solve the problem or at least try to find a solution. Handling the customers in airline industry is very much different and much personalized. It is not like dealing with lots of super market customers or like dealing them like they are dealing with loose cattle’s. How can an airline get its staff to show and have empathy? One way is to show staff videos of service experiences they can be real or staged in which empathy is there but is not expressed. A video is better instead of written description because a lot of times communication between staff and customer is nonverbal like body language, expressions, voice tone and even eye contact and consistency is part of quality. Consistency is vital for customers because consistency is an experience taken as reliability by the customer. So if there is a lack of reliability it will not only affect the customer’s trust in the company but will create bad image. This is an important issue to be addressed because trust is a essential condition for customer loyalty.   Passengers are not dissatisfied with all airlines. There are many airlines like Emirates, Cathay Pacific, Etihad and Qatar etc especially Emirates has constantly topped in customer satisfaction for consecutive four years according to Skytrax. Airline industry researchers find it very interesting that some airlines continue to satisfy the customers in most efficient manner and making huge profits in such industry where there rivals are not even having break even. In north America Southwest is one of the best airlines and in their ads they make it a joke that they are not giving you any special service but they’re doing what is precisely they are saying that is they get you on the destination on time without troubles. What they have done what so many other companies have failed to do. The secret of there recipe is they have met the most basic thing for a effective and quality airline operation that is consistently meeting expectations. This has enabled them to earn good profits with better customer’s satisfaction. The flights of reputed airlines arrived on time eighty percent of the time, they are able to set standards for even other airline and there operations are now used as benchmarks for other airlines. They are departing on time and getting to their destinations on time just because of effective management and quality tools. They have a proper and consistent process and they have documented their workloads properly. Their turnaround times are a lot better than other rivals in the industry because they use standardized operations. They know the more time plan will be parked at apron it is there loss the sooner the aircraft will be in air and is flying it is there profit so they land the plane, get new passengers and get the aircraft back in the air as soon as they can because that is only way airlines make money. Booming airlines are putting the aircrafts back in the air at much higher rate then other airlines because of the fact the more time the aircraft is parked at apron it is there loss and the more time it will be in air it will generate revenue for them thus making more profits. This makes customers at ease too as they don’t have to wait for hours to get to their destination. That means no long waits at airport thus no frustration for passengers. Reputed airlines set the expectations and then will meet the expectations. Airlines are thinking their problems are not much different from other airlines and everything is going smoothly even if not everyone is facing same situations. As they blame on weather and acts of God. Which everyone else is facing as well. Immense financial pressures, then with fuel prices going sky high and struggle in the low-fare market, is making the airlines believe that they are unable to afford to put all the resources together  to resolve their customer satisfaction problems. The most effective and cost efficient way to improve the complaint managing process is to prevent the problem by anticipating the problems instead of not acting on the complaint. It is better to take notice of the complaint than have the customer go away. The loyalty of customers who have experienced troubles is about 20% lesser than those of non-complainants customers. This 20% reduction includes both non-complainants and those who have filed the complaints. To prevent a problem the first thing one has to do is understand what is causing the troubles or problems for customers. In a recent it was found that most of the companies think if they have a customer who is dissatisfied for some reason, it is due to a worker who caused the dissatisfaction by doing wrong. The TARP’s study has found that most of the employees did a good job and hardly 20% of dissatisfaction was caused by staff’s bad attitude or by doing something wrong. Most of the problems which were between fourty to sixty percent are due to substandard processes, and the remaining are because of either customer mistake or confusion in either the kind of the product or service purchased. (Goodman 2006.) A satisfied customer can even get dissatisfied due to differences in current satisfaction level and previously measured one. Consider the following scenario. In 2008, a customer flies on a flight to Europe in Economy Class on an Airbus A380. She is happy to have her own personal TV screen, in which she can choose any channel, watch movies or listens to songs or even play video games. In 2009 she flies the same flight but in Boeing 777 to her dismay that her plane is not equipped with personal visual in-flight entertainment but it has movie projected on central screen. Even though the specific service of transportation did not change. This customer had increased her expectations about the service. Even though the airline provided the same transportation service in 2009 as in 2008, the customer was dissatisfied because her increased expectations were not met. While this customer may not file an actual complaint, the takeaway from this example is that customer dissatisfaction is a function of the gap between pre and post customer expectations about a product or service [Zeithaml, 1990]. So, the more perceptions fall short of expectations, the higher customer dissatisfaction will be. As customers can change their expectations over time, dissatisfaction can change even if the product or service remains the same. Therefore, customer dissatisfaction will be different from previous experience. Even if an organization delivers identical results over time, customer dissatisfaction may increase as customers increase their expectations. So it is imperative for airlines to manage the balance of customer pre and post expectations. Sasser (1978) originally coined the term â€Å"service concept† in reference to the bundle of elements packaged as a complete service for sale to the customer. In services marketing, research on customer satisfaction parallels Sasser’s concept, positing that satisfaction with elements of the service concept combine to create overall satisfaction with the service encounter (LaTour and Peat, 1979; Mitall et al. 1989; Oliver 1997). Managers may think that the company’s complaint handling is fine, but if customers disagree, then the company still has a problem. Attribution research on consumer behavior suggests that customers’ attribution plays a pivotal role in shaping their attitudes and responses (Folkes, 1988), and it may mediate the relationship between complaint handling and post-complaint behaviors, such as negative word-of-mouth, future patronage etc. (Au, Hui, Leung, 2001). Customer satisfaction is desired because of its role in the service value profit chain in producing a stream of revenues that is resilient to competition and obtained at lower long run cost (Heskett et al., 1997). There are many areas in the airlines itself where faulty processes are leading to customer complaints and displeasure. Some are infrastructure problems, then the heavy air traffic issues specially high season, but these reasons affect an airline just as they affect every other airline. So why some airlines are consistently better? It is because they have designed their own skills to handle problems and their own operating measures to operate within the resources that they have. With reasons which are not in their control, they must do something to improve their systems. The Airlines need to utilize their resources in most effective way so as to operate effectively and best possible manner. Then they must exert influence on the people who have got power to control the infrastructure. Flight delays and cancellation is one of the leading factors in dissatisfaction among the passengers. The airlines needs to continuously improve their processes and systems, as it is vital for any other industry too. What use to happen doesn’t mean it can happen now too because previously customers were not aware much and companies couldn’t charm them with their advertising? The days are long gone now the customers are very well aware of situations and they ask question when they get to know something so as to know it better. What was satisfying the customers that time will now make them highly dissatisfied because times have changed so as the customers. The performance of airlines will decrease over time until unless something is done to improve it or sustain it. To sustain the current standards of performance, it is highly important to perform high level of maintenance. Then to have a better and improved operations airline need a lot more then just maintenance to have an effective flight operation. Weather is one of the major factors which is beyond the control of an airline and is one of the leading cause of flight delays and even cancellations and it is just not causing great deal of dissatisfaction to customers it is also costing airlines huge sum of money as then they have to give them accommodation as well. Some customers don’t care about the weather and they just want to reach to the destination as soon as they can, which is not possible as it can be very dangerous to fly in such weather. Even a highly sophisticated aircraft can not fight with the forces of nature. If due to bad weather flights are delaying or canceling the airline must provide the actual cause of delay instead of saying delayed due to technical fault. The Bureau of Transportation Statistics (BTS) compiled figures on weather-caused delays, free of the other categories. Weather caused the flights to be delayed approximately 9.5% of the time during the 2006 for seven airlines. Then 13% of the flights were delayed for different reasons which were in control of airline like fueling, aircraft cleaning, loading, crew problems, maintenance and baggage handling Then if a flight will depart will late that means it will arrive late at next airport and then again depart late for next leg of journey as it is a chain which will effect the chain until it makes up for that time. It will be just not delay but the passengers who got to catch a connecting flight will also miss their flight because of late departure. There are many reasons of dissatisfaction among the customers and just not food and check in problems. It is just not the dissatisfaction of customers but the airline will have to bear additional costs as well. There are some delays which are not due to weather but not also in control of airlines like heavy traffic volume at airport, ATC, Holding pattern of aircrafts due to runway not available even Airport operations too. Last but definelt not least the security reasons cause hardly 1 percent of flight delays. It is because of extra security check at the airport that at the end hardly flight gets . Communicating with customers when a problem occurs is a better way to improve the satisfaction. In this high – tech fast moving world due information and technology, everyone is now used to get instant information and communication. Passengers want to be instantly informed about the current status of their flights as if they are delayed or canceled. Industry experts said, the airlines cant change the weather in there favour, but what they can do is give customers better information. Several airlines have improved their communication processes by cross training and moving employees who aren’t busy due to a flight cancellation (baggage handlers, porters, etc.) and putting them in areas where other employees are overwhelmed at the gate and ticket counters. Rather than having two gate agents handling 200 unhappy passengers, there are now 10-12 employees helping. Lines move faster, and people feel like they’re making progress. Airlines have so many cancelled flights and weather problems, so how does one can make your work force that much efficient so that you can decrease the customers’ concern level? They can easily do that with updated information, empathy, and assistance, even if you can’t get them from origin to destination any faster. Now the question is should expectations are seen as the level of desired service. Desired and adequate services are two more service level expectations conceptualized by researchers (Parasuraman, 1991, 1994; Zeithaml, 1993). Desired is what consumer wanted; it represents the level of service performance consumers believe an excellent service provider can and should deliver. Adequate service is what consumers accept and is partly influenced by consumers predicted level of service (i.e., will expectations). Separating these two types of expectations is a zone of tolerance, which can vary from consumer to consumer and from situation to situation (Parasuraman 1991). The zone of tolerance will be higher for the outcome than for the process dimensions of expectations since the single outcome dimension, namely reliability, is the most important. Thus, it will be easier for managers to exceed the process dimensions of expectations (i.e., responsiveness, assurance, tangibles, and empathy) than the outcome dimension (i.e., reliability). The adequate level of Service performance is similar to the minimum tolerable expectation defined by Miller (1977). Deserved expectations, another level of desired service derived from Adams (1963) theory of inequity, are a consumers subjective evaluations of her/his own investment. A consumer who, for example, has invested much in ticket feels that he/she deserves a high level of performance or a reward. The leading Airlines try to identify the specific flights where customers experience a high level of inconvenience or trouble. So when it happens, the airline will send them a letter to explain the cause and apologize for the inconvenience caused. They don’t want the customer to feel that they should not go back to the same airline again. Industry analysts have said that enhanced customer services will help settle the passengers, but only for the short term. They think no matter what airlines can do but people are going to be annoyed because of the fact that customers are not getting to the destination on time. Some airlines are reworking. If they can they do it better next time. Sure, but the purpose is not to do rework in the first place. You will get to know that it is not a value-added practice. You don’t want to have such process or people when they will end up in customers disatisfaction because it will be a rework that you shouldn’t have to do in the first place. Federal Aviation Administration the regulating authority for aviation in United States is testing the new technologies and latest satellites technologies so as to replace the aging and old Air Traffic Controller radars systems. So they can  overcome the problems and short comings of the current air traffic network and want to implement the Global positions system in the country for all the phases of flights. (Carr, J. 2001) Currently the airports are