Attitudes to Language Essay Example for Free

Attitudes to Language Essay Language clearly plays a major role in all aspects of society. The most obvious is its social role of allowing people to relate to each other in all facets of their lives: to share information, emotions and ways of life. We use language as a means of navigating our daily lives and it plays an integral role in most of our interactions. Perhaps for this reason, French is regarded as an elegant and romantic language, while German is considered to be guttural. Additionally, ever since mankind evolved into different language communities, it is commonplace for people to adopt various attitudes towards the language(s) spoken by others, as well as towards the dialects of the language they speak. These attitudes are motivated by different factors, including pride in or shame regarding one’s own language, confidence or embarrassment about how one sounds, nationalism and a sense of personal dignity, one’s status and values as well as the prestige some languages are given in international interactions. A well known attitude is the desire for foreign speech patterns; another is the rejection of certain dialects. People form impressions of your personality, emotional state, geographic origin, education, experiences, age or socioeconomic status from the language you use and the way you use it. We often witness the amusement of an audience when someone speaks in the creole, for not only does the system of sound evoke laughter, but the assumption that the speaker is an uneducated serf is then made. Ridicule and contempt for the vernacular, creoles and dialects are common responses from some members of society, even within the Caribbean society, where dialects are rich, strong and the first language. Dialects develop under various circumstances as well as geographical locations and are varieties of languages. A creole could be a dialect within a language. Because of our history, people of the region tend to place a high premium on the standard languages (the language of power and economic might). Many  people believe that upward mobility is largely dependent on one’s ability to fit in with the predominant socioeconomic class, and language is the main signifier of this fit. Many Caribbean writers have described scenarios of people who went overseas, were generally expected to return with a new command of the target language and often demonstrated their new found ‘status’ by emphasizing their foreign accent of ‘twang’. While some might be impress ed by the ‘twang’, others view such pretensions with derision. Attitudes to language may vary from one sector of the society to another and some people demonstrate self-conscious behavior when speaking the standard language. This is largely a result of the fact that in most societies one is often judged on the basis of the variety of language that one speaks. This is even more prevalent in societies with a colonial legacy, like the Caribbean, where certain dialects are associated with the institution of slavery or conquest. Increasingly, educators are becoming aware that a person’s native language is an integral part of who that person is and marginalizing the language can have severe damaging effects on that person’s psyche. Many linguists consistently make a case for teaching native languages alongside the target languages so that children can clearly differentiate among the codes ( a term used synonymously with language or dialect but generally refers to a linguistic system of communication. A code can also be non-linguistic such as a dress code or code of conduct) and hence be less likely to mix the two. This approach has been adopted in Haiti, where schools teach both Standard French and French Creole (Haitian) and children are expected to be fluent in both. Additional prominence has been given to Caribbean Creoles with the publication of Creole dictionaries and with the translation of the New Testament from the Christian Bible into French Creole in St. Lucia. A similar project is under way in Jamaica. While attitudes to local dialects have been slowly changing, many people still associate the use of Creole with negative images and believe that its use should be relegated to specific circumstances and occasions. However, the fact that non-standard language varieties are the most widely spoken in the Caribbean makes them the choice of persons trying to get information to large sections of the society. For example, many advertisers use the Creole language to ensure that their message appeals to most people. At the same time, because of the prestige attached to the standard language, it tends to be the language of choice on formal occasions, like church services. A language variety is usually chosen because of its perceived social functions. You may have noticed that, the more formal the occasion, the more likely the use of the standard language, while for everyday interaction, popular music or emotional appeals, people tend to gravitate towards the non-standard varieties. You would have noticed that, even in a formal situation, non-standard dialect might be used for anecdotes, to inject humour or in a quotation. In the Caribbean, people switching from one code of language to another, often without thinking. However, there are times when the use of standard langue would seem totally out of place and would even interfere with semantics. For example, folk stories, folk songs and proverbs seem to lose a certain essence when translated into standard. The role of language as a vehicle for sharing culture is indisputable. Caribbean writers, singers and oral poets have played a major part in fostering acceptance of the Creole languages of the region, by incorporating them into their work and exposing them to the world. Nonetheless, negative attitudes to these languages persist in the minds of many. Attitudes to Language. (2018, Oct 28).

Answer the question Assignment Example | Topics and Well Written Essays - 1000 words - 1

Answer the question - Assignment Example The study is that which will involve comparison in contrast to correlation research, which tends to look into a relationship. 4. The questions of the effects that occur due to a factor might lend themselves better to causal-comparative research than a to an experimental research since experimental research would investigate the factors but not compare and contrast them to the results. 6. Random assignment is not possible in causal-comparative study since random assignment may bring about groups that do not relate. Random selection is possible in causal-comparative research since it can lead to groups that can be compared and contrasted. 7. The topic on effects of team teaching on the attitudes of students towards history could be studied through causal-comparative research. This is through selection of a group that are not team-taught and those that are team-taught and comparison is made on the two. 9. There is possibility that a researcher is able to study the same variable in an experimental study and causal-comparative study. This is possible through the topic in experimental study being compared to another topic in causal-comparative research. 10. Categorically variables are those that take on values that are names and labels. A categorical quantitative that can be considered a quantitative variable is grams. It has value and brings about quantity. 1. The topics that a personal interview may be superior to a mail or telephone survey is when the topics require demonstration. An example of a topic is investigation of reaction to stimulus on an individual. 5. Conducting a cross sectional survey on the population is not a good idea. Cross sectional survey will not bring out the actual information and data on the population as compared to a census, which brings out the actual data. Cross-sectional survey is only estimation. 8. There are questions that cannot be surveyed through the mail,

Media Analysis and Engagement Plan Essay Example | Topics and Well Written Essays - 2000 words

Media Analysis and Engagement Plan - Essay Example The product was able to win over many fans and boost sales due to its innovative features such as a large HD touch screen, rounded design, eye movement recognition and pop-up play features (Samsung Electronics, 2013). The successful release of the upgraded flagship product across the world prompted Samsung to create an even better version, the Samsung Galaxy S-IV, which is to be released sometime in 2013. However, speculations as to the product’s specifications and release date were already starting to creep up in the web, despite the South Korean company not fully disclosing about the product just yet. In order to curb the hype as well as to properly inform the public and the product’s targeted audience, a social media and traditional media engagement plan would be designed to create a smooth and problem-free product release for the Samsung Galaxy S-IV. Identified Target Audiences (Online and Offline) High-end devices such as smartphones are known to appeal to two majo r age groups which are known to be tech-savvy among most of the general public: the 15-34 age group and the 35+ age group, also known as the Generation Y’s (We Are Apps, 2013). This is explainable by the fact that both age groups grew up with a full knowledge about rapid technological advancements and are not shy from using them, aside from having the income to buy such devices. They are also the age group that mostly frequent online, and they are able to passively advertise products and services either by blogging about them or uploading the photos of products or logos. They are also receptive to offline advertisements such as traditional mass media approaches due to familiarity or frequent use at home, thus these other forms of media would work on them as well. As these two age groups use their preferred media, people around them or those that they know well also get easily informed since they are able to use all forms of communication, and would be able to relay informatio n to friends, families, co-workers, and other people within their network. This creates additional target audiences through passively advertising about products by telling others about their experiences (Benkler, 2006). Thus using both online and offline strategies could easily create a wider coverage not just of the two targeted age groups but also to other age groups by catching their interest, both by online networking strategies and the use of print, television, and radio ads. Proposed Story Angle for Target Audiences and Media Anticipating a fun and relaxing summer is the chosen theme for the media engagement plan, and an image of positivity, various new experiences and uplift would be most applicable. Whereas the previous smartphone had variable story angles due to an increased focus in the product’s innovative features, it would be better to create an atmosphere for the new product since it would mostly be sharing some similar features with its predecessor. By introduc ing the product as a great way to experience and capture summer, people would more likely recall light and positive experiences, which could draw them in to the product much further. To keep the interest of the public and the target audience, in using traditional visual media short advertisements that are serial in nature (e.g. open-ended) can be used, aside from just showing the product’s features plainly. Showing experiences that most can relate to would not only make the company seem much more in tune with