Essay Lady Macbeth, Macbeths Forceful Woman - 3061 Words

Macbeths Forceful Woman Shakespeares Macbeth presents to the audience a woman who is more man than woman. Her masculine virtues (or vices) outweigh her feminine strengths. Let us look at her character in this paper. A.C. Bradley in Shakespearean Tragedy explains wherein lies the greatness of Lady Macbeth: The greatness of Lady Macbeth lies almost wholly in courage and force of will. It is an error to regard her as remarkable on the intellectual side. In acting a part she shows immense self-control, but not much skill. Whatever may be thought of the plan of attributing the murder of Duncan to the chamberlains, to lay their bloody daggers on their pillows, as if they were determined to advertise their†¦show more content†¦Lady Macbeth is merely detested; and though the courage of Macbeth preserves some esteem, yet every reader rejoices at his fall. (133) L.C. Knights in the essay Macbeth describes the unnaturalness of Lady Macbeths words and actions: Thus the sense of the unnaturalness of evil is evoked not only be repeated explicit references (natures mischief, nature seems dead, Tis unnatural, even like the deed thats done, and so on) but by the expression of unnatural sentiments and an unnatural violence of tone in such things as Lady Macbeths invocation of the spirits who will unsex her, and her affirmation that she would murder the babe at her breast if she had sworn to do it. (95) In Macbeth as the Imitation of an Action Francis Fergusson specifies the fears within Lady Macbeth: I do not need to remind you of the great scenes preceding the murder, in which Macbeth and his Lady pull themselves together for their desperate effort. If you think over these scenes, you will notice that the Macbeths understand the action which begins here as a competition and a stunt, against reason and against nature. Lady Macbeth fears her husbands human nature, as well as her own female nature, and therefore she fears the light of reason and the common dayllight world. As for Macbeth, he knows from the first that he is engaged in an irrational stunt: I have no spur / To prick the sides of my intent, butShow MoreRelatedThe Character of Macbeth in William Shakespeares Play Essay640 Words   |  3 PagesThe Character of Macbeth in William Shakespeares Play Shakespeare’s ‘Macbeth’ is a play about murder and tragedy. When we first meet Lady Macbeth’s husband, Macbeth, we see him as a loyal and honourable man, however as we read further into the play his character changes. Macbeth says to Lady Macbeth: â€Å"False face must hide what the false heart doth know.† Macbeth creates an alter-ego to help hide the truth. 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This opening suggests thatRead MoreLady Macbeth by William Shakespeare824 Words   |  3 Pagesplay, Macbeth, Lady Macbeth’s character progresses in an interesting manner. Lady Macbeth is made to act as an incentive to Macbeths immoral actions. Even though Macbeth is generally the person to have a final say before killing someone, Lady Macbeth plays the role of his â€Å"sidekick†. She mocks her husband if he worries over a sinful deed (which usually she instructs him to do), saying he would be less of a man if he does not follow through with their plan (I. vii. 56-57). She gives Macbeth a shortRead MoreShakespeare s Macbeth : Importance Of Secondary Characters1374 Words   |  6 PagesMacbeth: Importance of Secondary Characters Dramatic literature during the Elizabethan era included the illustrious works of the remarkable William Shakespeare. As Shakespeare composes his theatric spectacles, he brings the characters to life. Shakespeare’s engrossing composition of Macbeth, exhaustively, displays the essentiality of including secondary characters in the play. Macbeth can articulately stage the crucial events in the play due to the minor characters, and their ability to exhibitRead MoreComparing the Woman in A Woman to her Lover, and Lady Macbeth2122 Words   |  9 PagesMacbeth’s and Lady Macbeth’s relationship is somewhat the reverse to the stereotypical relationship. Lady Macbeth is the dictator and Macbeth follows all her orders. Perhaps this is out of love for her or to keep her love or respect for him. Their so-called ‘love’ for each other is not that of a typical relationship. Lady Macbeth spoon-feeds her husband, telling hm what to do all the time, but this switches suddenly after the murder of Duncan. 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But who is to say that a depiction is immune to change? Most will generally see the Scotswoman as a typical one-dimensional villain, but in actuality, she was a strong woman able to overcome the limitations of her gender inRead MoreEssay about Changes of Macbeth and Lady Macbeth958 Words   |  4 Pagessuggests to the reader or audience of the play Macbeth, that these two partners, Macbeth and Lady Macbeth, worked together and truly believed in the greatness of their work. This is not so. Said here in a letter from Macbeth to Lady Macbeth telling her th at the king is coming soon. There Macbeth truly feels that Lady Macbeth is his partner in all these truly great events. The letter shows us of the close relationship between Macbeth and Lady Macbeth, and shows us that the deepest secrets of the heart

Hamlet Essay About The Ghost Example For Students

Hamlet Essay About The Ghost HamletThe work that I wish to discuss is Tom Stoppards play Rosencrantz and Guildenstern are Dead as a scholarly work in regards to William Shakespeares Hamlet, which is included in Sven Birkets Literature: The Evolving Canon. I believe that the most important issues in the play are the psychological issues involved. How do two relatively unimportant characters in Shakespeares play interpret what is going on around them? What is the audiences response? What role do the Players hold in each of the two works? As an authority on Shakespearean works, I would consider Stoppards play to be very enriching in both the interpretation of Hamlet as well as the consideration of what role Hamlet plays in modern society. Aside from that, the play Rosencrantz and Guildenstern are Dead addresses issues of isolation, sanity, depression, and luck that are not necessarily supposed to be related to Hamlet. I think that looking deeply into Stoppards work will reveal many ideas about Shakespeare as well as valuable insights to the changing of the literary times. I think that Tom Stoppard intentionally related the characters of Hamlet and of Rosencrantz between the two plays. Hamlet being the serious one and Rosencrantz being the light-hearted easy going fellow. I.e.: The Life in a Box monologue, in which Rosencrantz blunders through very serious psychological issues. A deep investigation into the two works will bring out these issues, as well as many more.

The walking dead TV show Essay Example

The walking dead TV show Paper However, her character’s strength is effectively compromised by her childish and immature behavior when interacting with Glenn. She consistently toys with his emotions, and shifts from warm to hostile in the blink of an eye. Maggie wants Glenn when he is emotionally unavailable, yet scorns his efforts when he tries to develop a relationship with her. From ruining Glenn’s clothing to making rude jokes at his expense, Maggie is downright cruel to Glenn at times. Her hot-and-cold attitude towards Glenn enforces the stereotype of women as being selfish and immature in relationships. We will write a custom essay sample on The walking dead TV show specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The walking dead TV show specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The walking dead TV show specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Not surprisingly, the writers of â€Å"The Walking Dead† made sure to portray women as particularly immature when interacting with other women. They depict Lori as a generally unpleasant woman who doesn’t hesitate to lash out at other females on a consistent basis. Lori also becomes Andrea’s main critic, claiming that Andrea’s is not contributing to the group. Lori and Maggie also do not get along. Following a trip to the drug store in which Glenn and Maggie almost died, Maggie lashes out at Lori and claims that her selfish actions are jeopardizing other peoples’ lives. In stark contrast to the mature, reliable men who populate the series, the women in â€Å"The Walking Dead† are consistently shown as immature and selfish. The Stereotypical Unable-to-Deal-with-Grief Female The final negative stereotype given the women in â€Å"The Walking Dead† is the inability to effectively cope with pressure or grief. This weakness was particularly acute when women face the death or injury of a loved one. For example, when Amy dies, Andrea demonstrates no ability to cope with her sister’s death, choosing instead to be withdrawn and emotionally distant from the group. Similarly, when Carl, Lori’s son, becomes serious injured, Lori openly concludes that he would be better off dead. However, the writers save their most offensive depictions for Carol Peletier. Carol Peletier is one of the rare characters in â€Å"The Walking Dead† who actually benefits from the zombie apocalypse. Before the apocalypse, and for a short time thereafter, Carol was a passive victim of domestic abuse at the hands of her husband, Ed. To the writers’ credit, Ed is portrayed as a fundamentally despicable human being. In almost every scene in which he is featured, Ed is either beating Carol or emotionally abusing her. It is also hinted to that Sophia, Carol and Ed’s daughter, is a victim of Ed’s abusive nature. Fortunately for Carol and Sophia, Ed does not survive very long and perishes in a zombie attack. Once Carol is emancipated from Ed, the writers understandably depict her as passive, skittish, and generally inactive within the group. One thing that she is passionate about, however, is her daughter, Sophia. Unfortunately, toward the beginning of Season 2, Sophia is lost in the woods after being chased by a rogue zombie. Carol initially blames herself for Sophie’s disappearance, but she soon turns her anger on Rick. However, the writers make sure the viewers see Rick as a victim of Carol’s irrationality. Although Rick did nothing wrong (he directed Sophia to hide in a small crevice and not move until help came while he courageously drew the zombie away), Carol inexplicably blames him nevertheless. Once Sophia disappears, the writers portray Carol as completely shattered and unable to cope with this loss. Carol essentially shuts down, spending all of her time crying in the group’s RV and avoiding interaction with any of the group members. Even though the group maintains optimism that they will find Sophia, Carol remains depressed. Eventually, the writers allow Carol to slowly adjust to the loss of Sophia. However, they make sure Carol’s progress is limited. Indeed, apart from crying, the only tasks Carol can do are cleaning the RV and cooking a dinner for the group. Apart from these two events, Carol is entirely useless as the writers apparently believe women would be in a worldwide tragedy. As a final blow to women, once Carol discovers that Sophia has been turned into a zombie, and after Carol witnesses her daughter’s death, the writers make sure Carol becomes dependent on a man (Daryl), since they apparently believe that women have no ability to deal with loss. The writers show Carol making virtually no attempt at contributing to the group outside of doing domestic tasks. In sum, the writers make sure Carol becomes nothing more than the stereotypical unable-to-deal-with-grief female. Final Thoughts Although â€Å"The Walking Dead† is an entertaining and riveting drama, it suffers from a quite obvious case of sexism. The main female characters are written to be weak, hysterical, immature, and unstable, especially in crisis. This negative portrayal of women in â€Å"The Walking Dead† is unfortunate because the series had the potential of changing the historically negative depiction of women in media. It has long been argued that crises bring out the best and worst in us, accenting our strengths while at the same time exploiting our weaknesses. â€Å"The Walking Dead† is, by definition, the embodiment of crisis, as mankind is facing extinction. However, instead of using this ultimate crisis to recast women, the writers of â€Å"The Walking Dead† embraced historical stereotypes, in two general, consistent ways. First, the women in â€Å"The Walking Dead† are shown to be extremely emotional. This tendency to fall apart at the drop of the pin serves as the main reason that the men generally tend to leave the women out of decision-making and other stressful situations. The men go so far as to justify their actions by claiming that â€Å"the women do not want to be involved anyway. † And their reaction isn’t entirely unjustifiable. Almost all of the main females aren’t capable of handling stress; Lori is portrayed to be very difficult to get along and too headstrong, Carol is too emotionally damaged following Sophia’s situation, Andrea is not knowledgeable enough and emotionally stable, and Maggie is not mature enough. Additionally, all of the women are shown â€Å"giving up† and quitting at one point or another over the course of the series. Even Maggie, who is made out to be one of the strongest most capable women, suffers a breakdown during the final zombie battle and survives only with Glenn’s assistance. Shane, Rick, and Daryl suffer similar character trials, but none of them every throw up their hands and give up completely. This seems to be a reaction reserved for female roles. Overall, these generalizations are in line with many assumptions that males hold about women, and further the perception that although women may occasionally show signs of strength, they are not consistently stable enough to weather long periods of conflict and stress. Second, â€Å"The Walking Dead† asserts that the main obstacle facing women today are females themselves. The women in the series have a very difficult time interacting and getting along with each other. Andrea faces constant disapproval from Lori on her attempts to better herself, and most of the female camp members seem to shun Maggie, viewing and treating her as an outsider. To me, this is a sneaky, yet very damaging way of undermining female power. Asserting that women are the ones who are limiting themselves, men absolve themselves of any responsibility. The majority of anti-feminist events in â€Å"The Walking Dead† occur without the influence of men and the blame is instead placed on the shoulders of the females. Notwithstanding the disappointment I’ve felt in seeing how the writers of â€Å"The Walking Dead† have chosen to portray women, I remain somewhat hopeful that they will reverse course. The very last scenes of Season 2 revealed a hooded character wielding a katana and leading two armless zombies. Although this is not revealed explicitly to the audience, this character is Michonne, a female warrior who is quite popular within the comic book series [9]. I am hopeful that in introducing Michonne, the writers will use her as a catalyst for a more reasonable and positive portrayal of women in the series. Figure 1: Michonne (Danai Gurira) Bibliography Goldberg, Lesley. The Walking Dead Season 2 Premiere Shatters Basic Cable Ratings Records. The Hollywood Reporter. N. p. , 10/17/2011. Web. 29 Jun 2012. The Walking Dead: Season 1. Metacritic. CBS, 12/07/10. Web. 29 June 2012. http://www. metacritic. com/tv/the-walking-dead. The Walking Dead: Season 2. Metacritic. CBS, 10/04/11. Web. 29 June 2012. http://www. metacritic. com/tv/the-walking-dead/season-2. Nunn, Gary. â€Å"The Feminisation of Madness is Crazy. † The Guardian. N. p. , 3/8/12. Web. 17 Aug 2012 Relher, Andrea. 2011 Golden Globes nominations. Zap2it. Tribune Media Service, 12/14/10. Web. 29 Jun 2012. AMC Garners Six WGA Award Nominations . The Futon Critic. N. p. , 12/08/10. Web. 29 Jun 2012. Don, Katherine. Bringing Up Baby: Pregnancy (and Zombies) Are Scary on The Walking Dead. bitchmedia. N. p. , 11/23/11. Web. 29 Jun 2012. Ocasio, Anthony. ‘The Walking Dead’ Producer Responds To ‘Annoying Lori’ Critics. ScreenRant. N. p. , 3/12/12. Web. 29 Jun 2012. The 10 Worst Moms on TV. Yahoo. com. Yahoo, 5/11/12. Web. 29 Jun 2012. Ross, Dalton. The Walking Dead: Exclusive first look at Danai Gurira as fan favorite Michonne. Entertainment Weekly. N. p. , 5/23/12. Web. 29 Jun 2012.

Free Essays on Pakistan Economy

Pakistan ECONOMY Salient Features: Low-income country with promising growth but transition to middle-income nation held back by chronic problems including rapidly rising population, sizable government deficits, heavy dependence on foreign aid, large military expenditures, and recurrent governmental instability. Gross Domestic Product (GDP): In FY 1993, equivalent of US$50.8 billion, or about US$408 per capita; GDP growth rate averaged 5.3 percent a year between 1950 and 1993. Agriculture: Declined over the past four decades from 53 percent of GDP in 1950 to 25 percent of GDP in FY 1993, but still employs about 48 percent of labor force. Notable for having world's largest continuous irrigation canal system. Industry: Leading growth component of economy, industry (including mining, manufacturing, and utilities) accounted for about 21.7 percent of GDP in FY 1993, up from 8 percent in FY 1950, and employed 13 percent of labor force. Services: Services, including construction, trade, transportation and communications, and other services, accounted for 53.3 percent of GDP in FY 1993 and employed 39 percent of labor force. About 7 percent of civilian work force employed in construction, 13 percent in trade, 5 percent in transportation, and 14 percent in other services. Energy: Firewood, bagasse, and dung major energy sources. Small crude oil production; over 90 percent of petroleum requirements imported. Natural gas, oil, and hydroelectric power major domestic commercial energy sources. Substantial deposits of poor-quality coal. Energy supplies constrain industrialization in mid-1990s. Foreign Trade: United States and Japan largest trading partners. In FY 1993 United States accounted for 13.7 percent of Pakistan's exports and 11.2 percent of its imports. Japan accounted for 6.6 percent of exports and 14.2 percent of imports. Germany, Britain, and Saudi Arabia important trading partners. Hong Kong important export market. China si... Free Essays on Pakistan Economy Free Essays on Pakistan Economy Pakistan ECONOMY Salient Features: Low-income country with promising growth but transition to middle-income nation held back by chronic problems including rapidly rising population, sizable government deficits, heavy dependence on foreign aid, large military expenditures, and recurrent governmental instability. Gross Domestic Product (GDP): In FY 1993, equivalent of US$50.8 billion, or about US$408 per capita; GDP growth rate averaged 5.3 percent a year between 1950 and 1993. Agriculture: Declined over the past four decades from 53 percent of GDP in 1950 to 25 percent of GDP in FY 1993, but still employs about 48 percent of labor force. Notable for having world's largest continuous irrigation canal system. Industry: Leading growth component of economy, industry (including mining, manufacturing, and utilities) accounted for about 21.7 percent of GDP in FY 1993, up from 8 percent in FY 1950, and employed 13 percent of labor force. Services: Services, including construction, trade, transportation and communications, and other services, accounted for 53.3 percent of GDP in FY 1993 and employed 39 percent of labor force. About 7 percent of civilian work force employed in construction, 13 percent in trade, 5 percent in transportation, and 14 percent in other services. Energy: Firewood, bagasse, and dung major energy sources. Small crude oil production; over 90 percent of petroleum requirements imported. Natural gas, oil, and hydroelectric power major domestic commercial energy sources. Substantial deposits of poor-quality coal. Energy supplies constrain industrialization in mid-1990s. Foreign Trade: United States and Japan largest trading partners. In FY 1993 United States accounted for 13.7 percent of Pakistan's exports and 11.2 percent of its imports. Japan accounted for 6.6 percent of exports and 14.2 percent of imports. Germany, Britain, and Saudi Arabia important trading partners. Hong Kong important export market. China si...

Attitudes to Language Essay Example for Free

Attitudes to Language Essay Language clearly plays a major role in all aspects of society. The most obvious is its social role of allowing people to relate to each other in all facets of their lives: to share information, emotions and ways of life. We use language as a means of navigating our daily lives and it plays an integral role in most of our interactions. Perhaps for this reason, French is regarded as an elegant and romantic language, while German is considered to be guttural. Additionally, ever since mankind evolved into different language communities, it is commonplace for people to adopt various attitudes towards the language(s) spoken by others, as well as towards the dialects of the language they speak. These attitudes are motivated by different factors, including pride in or shame regarding one’s own language, confidence or embarrassment about how one sounds, nationalism and a sense of personal dignity, one’s status and values as well as the prestige some languages are given in international interactions. A well known attitude is the desire for foreign speech patterns; another is the rejection of certain dialects. People form impressions of your personality, emotional state, geographic origin, education, experiences, age or socioeconomic status from the language you use and the way you use it. We often witness the amusement of an audience when someone speaks in the creole, for not only does the system of sound evoke laughter, but the assumption that the speaker is an uneducated serf is then made. Ridicule and contempt for the vernacular, creoles and dialects are common responses from some members of society, even within the Caribbean society, where dialects are rich, strong and the first language. Dialects develop under various circumstances as well as geographical locations and are varieties of languages. A creole could be a dialect within a language. Because of our history, people of the region tend to place a high premium on the standard languages (the language of power and economic might). Many  people believe that upward mobility is largely dependent on one’s ability to fit in with the predominant socioeconomic class, and language is the main signifier of this fit. Many Caribbean writers have described scenarios of people who went overseas, were generally expected to return with a new command of the target language and often demonstrated their new found ‘status’ by emphasizing their foreign accent of ‘twang’. While some might be impress ed by the ‘twang’, others view such pretensions with derision. Attitudes to language may vary from one sector of the society to another and some people demonstrate self-conscious behavior when speaking the standard language. This is largely a result of the fact that in most societies one is often judged on the basis of the variety of language that one speaks. This is even more prevalent in societies with a colonial legacy, like the Caribbean, where certain dialects are associated with the institution of slavery or conquest. Increasingly, educators are becoming aware that a person’s native language is an integral part of who that person is and marginalizing the language can have severe damaging effects on that person’s psyche. Many linguists consistently make a case for teaching native languages alongside the target languages so that children can clearly differentiate among the codes ( a term used synonymously with language or dialect but generally refers to a linguistic system of communication. A code can also be non-linguistic such as a dress code or code of conduct) and hence be less likely to mix the two. This approach has been adopted in Haiti, where schools teach both Standard French and French Creole (Haitian) and children are expected to be fluent in both. Additional prominence has been given to Caribbean Creoles with the publication of Creole dictionaries and with the translation of the New Testament from the Christian Bible into French Creole in St. Lucia. A similar project is under way in Jamaica. While attitudes to local dialects have been slowly changing, many people still associate the use of Creole with negative images and believe that its use should be relegated to specific circumstances and occasions. However, the fact that non-standard language varieties are the most widely spoken in the Caribbean makes them the choice of persons trying to get information to large sections of the society. For example, many advertisers use the Creole language to ensure that their message appeals to most people. At the same time, because of the prestige attached to the standard language, it tends to be the language of choice on formal occasions, like church services. A language variety is usually chosen because of its perceived social functions. You may have noticed that, the more formal the occasion, the more likely the use of the standard language, while for everyday interaction, popular music or emotional appeals, people tend to gravitate towards the non-standard varieties. You would have noticed that, even in a formal situation, non-standard dialect might be used for anecdotes, to inject humour or in a quotation. In the Caribbean, people switching from one code of language to another, often without thinking. However, there are times when the use of standard langue would seem totally out of place and would even interfere with semantics. For example, folk stories, folk songs and proverbs seem to lose a certain essence when translated into standard. The role of language as a vehicle for sharing culture is indisputable. Caribbean writers, singers and oral poets have played a major part in fostering acceptance of the Creole languages of the region, by incorporating them into their work and exposing them to the world. Nonetheless, negative attitudes to these languages persist in the minds of many. Attitudes to Language. (2018, Oct 28).

Answer the question Assignment Example | Topics and Well Written Essays - 1000 words - 1

Answer the question - Assignment Example The study is that which will involve comparison in contrast to correlation research, which tends to look into a relationship. 4. The questions of the effects that occur due to a factor might lend themselves better to causal-comparative research than a to an experimental research since experimental research would investigate the factors but not compare and contrast them to the results. 6. Random assignment is not possible in causal-comparative study since random assignment may bring about groups that do not relate. Random selection is possible in causal-comparative research since it can lead to groups that can be compared and contrasted. 7. The topic on effects of team teaching on the attitudes of students towards history could be studied through causal-comparative research. This is through selection of a group that are not team-taught and those that are team-taught and comparison is made on the two. 9. There is possibility that a researcher is able to study the same variable in an experimental study and causal-comparative study. This is possible through the topic in experimental study being compared to another topic in causal-comparative research. 10. Categorically variables are those that take on values that are names and labels. A categorical quantitative that can be considered a quantitative variable is grams. It has value and brings about quantity. 1. The topics that a personal interview may be superior to a mail or telephone survey is when the topics require demonstration. An example of a topic is investigation of reaction to stimulus on an individual. 5. Conducting a cross sectional survey on the population is not a good idea. Cross sectional survey will not bring out the actual information and data on the population as compared to a census, which brings out the actual data. Cross-sectional survey is only estimation. 8. There are questions that cannot be surveyed through the mail,

Media Analysis and Engagement Plan Essay Example | Topics and Well Written Essays - 2000 words

Media Analysis and Engagement Plan - Essay Example The product was able to win over many fans and boost sales due to its innovative features such as a large HD touch screen, rounded design, eye movement recognition and pop-up play features (Samsung Electronics, 2013). The successful release of the upgraded flagship product across the world prompted Samsung to create an even better version, the Samsung Galaxy S-IV, which is to be released sometime in 2013. However, speculations as to the product’s specifications and release date were already starting to creep up in the web, despite the South Korean company not fully disclosing about the product just yet. In order to curb the hype as well as to properly inform the public and the product’s targeted audience, a social media and traditional media engagement plan would be designed to create a smooth and problem-free product release for the Samsung Galaxy S-IV. Identified Target Audiences (Online and Offline) High-end devices such as smartphones are known to appeal to two majo r age groups which are known to be tech-savvy among most of the general public: the 15-34 age group and the 35+ age group, also known as the Generation Y’s (We Are Apps, 2013). This is explainable by the fact that both age groups grew up with a full knowledge about rapid technological advancements and are not shy from using them, aside from having the income to buy such devices. They are also the age group that mostly frequent online, and they are able to passively advertise products and services either by blogging about them or uploading the photos of products or logos. They are also receptive to offline advertisements such as traditional mass media approaches due to familiarity or frequent use at home, thus these other forms of media would work on them as well. As these two age groups use their preferred media, people around them or those that they know well also get easily informed since they are able to use all forms of communication, and would be able to relay informatio n to friends, families, co-workers, and other people within their network. This creates additional target audiences through passively advertising about products by telling others about their experiences (Benkler, 2006). Thus using both online and offline strategies could easily create a wider coverage not just of the two targeted age groups but also to other age groups by catching their interest, both by online networking strategies and the use of print, television, and radio ads. Proposed Story Angle for Target Audiences and Media Anticipating a fun and relaxing summer is the chosen theme for the media engagement plan, and an image of positivity, various new experiences and uplift would be most applicable. Whereas the previous smartphone had variable story angles due to an increased focus in the product’s innovative features, it would be better to create an atmosphere for the new product since it would mostly be sharing some similar features with its predecessor. By introduc ing the product as a great way to experience and capture summer, people would more likely recall light and positive experiences, which could draw them in to the product much further. To keep the interest of the public and the target audience, in using traditional visual media short advertisements that are serial in nature (e.g. open-ended) can be used, aside from just showing the product’s features plainly. Showing experiences that most can relate to would not only make the company seem much more in tune with