Marketing Simulation Report for the Product PirateEye Term Paper

Marketing Simulation Report for the Product PirateEye - Term Paper interpreterThe term paper Marketing Simulation Report for the Product PirateEye presents the outcome of a tradeing simulation, which was undertaken as a brand manager for the introduction of the new product, PirateEye. When dealing with a monotonous rival who has monopolized the market for such a long time, it is very difficult to penetrate the market and make any rare impressions. But this could be made possible in the midst of hard work and dedicated service. It is for this causation that as a brand manager, a lot time was taken to undertake a detailed marketing simulation to identify the rubrics of the present marine transport market and make necessary impact on the market. Presently, there are several services and product providers in the marine transport business. However, not much of these people deliver security systems to sauceboat accepters. There is actu anyy only one competitor when it comes to the purvey of pirate related security systems. This report, therefore, presents all possible options to the gild to action in order to checker that the play along achieves its goals for penetrating the current market. The report identifies the market target, the consumer behavior of the determine market, market segmentation, targeting, and positions, as strong as the appropriate marketing mix to use in separate to achieve the goals and objectives set for the company in the next six years. Recommendations are made finishedout the report to on how competition with the real competitor can be rigorous and turn out oriented.... There is actually only one competitor when it comes to the provision of pirate related security systems. This report therefore presents all possible options to the company to implement in order to ensure that the company achieves its goals for penetrating the current market. The report identifies the market target, the consumer behavior of the identified mar ket, market segmentation, targeting and positions, as well as the appropriate marketing mix to use in other to achieve the goals and objectives set for the company in the next six years. Above all, recommendations are made through out the report to on how competition with the existing competitor can be rigorous and result oriented (Knill, and Tosun, 2008). Evaluation of the Targeted Market The target market referred to in this case are the customers with whom the company may want to do business (Jost, 2003). From this perspective, it can be said that boat owners on the coastal lands of the situate marine industry are the targeted market. This not withstanding, there is even a larger market for the company as the fortunes of globalization and break in corporate borders makes it possible to trade off products to boat owners all over the globe. The demographics of the targeted market are such that there can be two major groups of boat owners found. The first group is those who own la rger boats whiles the second group is made up of those who own littler boats. Currently, the business attention of those who own larger boats is on crude lifting while the business attention of those who own smaller boats is on human transport (quote). With any of these two however, there is a high take aim of security concern, especially when it comes to the issue of pirate activities. With